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[TPU] Arctic To Sue AMD Over ''Fusion'' Brand Name

post #1 of 76
Thread Starter 
Quote:
Swiss company Arctic (formerly Arctic Cooling), has used the brand name "Fusion" on its PSU products well before AMD's so-called "Fusion" APU family came to be. Arctic was smart enough to register its trademark, and is now piling up ammo to take AMD to court over alleged trademark infringement. Arctic acquired the brand name "Fusion" from Boot Up International Ltd., and its Fusion trademark is valid in Europe. Still a sizable market for AMD.
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Wha...
post #2 of 76
you know we're in a sad state of affairs when you can trademark a word as simple as "fusion".

how can they sue AMD anyway? "fusion" is only a development codename. look on the product description page of any website selling llano and ctrl+f search for "fusion" nothing will come up
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post #3 of 76
Quote:
Originally Posted by Usario View Post

you know we're in a sad state of affairs when you can trademark a word as simple as "fusion".
how can they sue AMD anyway? "fusion" is only a development codename. look on the product description page of any website selling llano and ctrl+f search for "fusion" nothing will come up

This.
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post #4 of 76
AMD will destroy them. PSU and Fusion got nothing. APU its all about Fusion. AMD is not using its as a Name but more as a definition.
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post #5 of 76
this'll be thrown out of court.

you don't see apple growers suing Apple, do you?
   
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post #6 of 76
AMD fission anyone?
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post #7 of 76
Never heard of "Fusion" PSU's, though i was vaguely aware Artic made PSU's. Also, as the article says, the only part where the fusion word appears is in the slogan.

Seems Apple is not the only one to pull laughable and/or ridiculous lawsuits off it's rear.
   
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post #8 of 76
i thought the Fusion based APUs were classified as Vision processors...?
post #9 of 76
Thread Starter 
Quote:
Originally Posted by phibrizo View Post

i thought the Fusion based APUs were classified as Vision processors...?

Yup, but amd uses fusion in the slogan...
post #10 of 76
If the word "Fusion" is only copyright protected in Swiitzerland by Arctic Cooling then that's the only place Arctic Cooling could collect any compensation and it would be based on AMD sales of said Fusion in Switzerland - if and only if Arctic Cooling can prove that consumers would confuse Arctic's PC products with AMD's products. Since AMD does not make HSFs, I suspect this is a non-issue. This suit is likely to be just postering to get some free cash from AMD - which may be a very bad idea for Arctic Cooling? AC will need to prove their financial losses from AMD using the name "Fusion" to get any money.
Edited by AMD4ME - 1/22/12 at 12:34pm
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