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[Telegraph] Angry Birds chief: piracy is good for business

post #1 of 40
Thread Starter 
Quote:
Originally Posted by Telegraph .co .uk 
The chief executive of the company behind mobile gaming phenomenon, Angry Birds, has said that piracy helps companies attract more business.

To read the full article; clicky.
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post #2 of 40
Quote:
Rovio is currently making a film featuring the characters of Angry Birds

I guess... piracy can be good, free advertising?
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post #3 of 40
Quote:
Hed told Midem delegates that it was futile to pursue people who copy Angry Birds’ games and concepts unless they were harmful to the brand reported The Guardian. He said that he sees any type of piracy as being helpful to the brand in attracting new fans.

And this is what most people say laugher.gif like a try before you buy thing. I know there are people who don't buy it but there will be some who do.
    
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post #4 of 40
Quote:
Originally Posted by Aparition View Post

Quote:
Rovio is currently making a film featuring the characters of Angry Birds
I guess... piracy can be good, free advertising?

In their case, market infiltration. They now have millions upon millions of users and can not market with that firepower. Cross license powers to maximum power!
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post #5 of 40
Its confusing because Angry Birds is FREE (with ads) on Android Market.
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post #6 of 40
Quote:
Originally Posted by Aparition View Post

Its confusing because Angry Birds is FREE (with ads) on Android Market.

It's free (with ads) on iOS as well.
    
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post #7 of 40
Quote:
Originally Posted by andrews2547 View Post

It's free (with ads) on iOS as well.

I'd assume they know whether you're using a pirate, paid, or free version. The app requires full internet access to install.
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post #8 of 40
Nothing in that little excerpt indicates why he thinks so.

The only difference between "piracy" in the music industry, and "piracy" in the mobile OS app industry, is that apparently from his testimonial, the mobile OS app industry doesn't over-exaggerate the financial "costs" of people acquiring their product without paying.

Still doesn't show one bit of evidence either way. I'm curious how they've tracked the "piracy" of their app vs. their success.
    
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post #9 of 40
You better not steal 50 cents hard earned studio time! he mmight bust a cap in you!
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post #10 of 40
Before you argue against this... realize there are idiots and they do a bit of everything. tongue.gif

My example of this being so is when (and this repeats for a lot of bands, movies, and games) I got a couple Rammstein songs through a p2p - today I own 5/6th of their studio albums in deluxe edition if it was possible.

EDIT: Just got back from my mailbox... 2 CDs and a movie that wouldn't have been bought w/o...
Edited by BlackVenom - 1/30/12 at 1:15pm
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