Originally Posted by Arizonian
When your top dog you can set top prices. It's called a premium. AMD can call the price and you pay to have it or not. Eventually you'll find your price point which varies person to person.
The cards have all jumped one notch higher in level of performance than previous series. This 7950 is running a tiny bit better than a 580 so I don't find it surprising it's priced as such. Pretty fair if you think about it.
If the 7950 is priced just out your range then the 7870 will be priced at current 6950 prices and run approximately the same performance in retrospect. It's all relevant.
A consumer wanting price / performance should look to 6000 / 500 series for best value at this time. Pricing comes down a tad (usually not much) until supplies of last years series runs dry. Usually takes a litte over half a year for the well to run dry. Look to the OCN Marketplace for deals as you will always have the elitist that must be top dog card and will get rid of perfectly great crossfire set ups just to stay epeen.
Like a person selling quad 6970's under water for quad 7970's, even though they are killing FPS as is.
It's not new marketing and AMD isn't your dads ATI anymore. It a well deserved kudos as their stock holder see money on the table and any real business will do what it takes to keep their investors happy. Just good business.
One thing that does help is competition which AMD doesn't have until Nvidia puts out their next gen. No urgency to lower pricing when you got the market cornered. It's why it's so important that neither AMD or Nvidia fold for us consumers. We're feeling the effect now.
Lastly to justify the higher price is the cost to make it has also increased. The new short supply of 28nm chips are part of the equation. Hope this helps those baffled at these current prices putting into perspective the many determining factors that come into play.