Originally Posted by icehotshot
So I take it you would assume that if kepler destroys the 7970 by like 50% (theoretical), then it is gonna be released at $700+? I really doubt it because then 2 generations down the line you are going to have $1500 single gpus.
This exact scenario has already been played out, GTX280 vs 4870.
If there were no GCN and NV released big Kepler last month, yes Kepler would be priced against existing NV cards.
NVIDIA owns the high end graphics market. For the past six months, there has been no challenge to the performance leadership of the GeForce 8800 GTX.
We do know NVIDIA has wanted to push up towards the $1000 graphics card segment for a while. Offering the top of the line for what almost amounts to a performance tax would give NVIDIA the ability to sell a card and treat it like a Ferrari. It would turn high end graphics into a status symbol rather than a commodity. That and having a huge margin part in the mix can easily generate additional profits.
Not only will NVIDIA's new part offer higher performance than the current leader, but it will introduce a new price point in the consumer graphics market moving well beyond the current $600 - $650 set by the 8800 GTX, skipping over the $700 mark to a new high of $830. That's right, this new high end graphics card will be priced $230 higher than the current performance leader. With such a big leap in price, we had hoped to see a proportional leap in performance. Unfortunately, for the 38% increase in price, we only get a ~10% increase in core and shader clock speeds, and a 20% increase in memory clock.
That is what happens when there is no competing product.
All NV has to do is drop the 580 price right now, AMD pricing adjustments will happen.