Most normal games cost 10 million, say, from a average studio.
Some high end games may cost 50-70 million, these are high profile games, mind you. The games you see 100 million plus are very rare and gross.
Consider Modern Warfare 2 for example. 50 million to develop...200 million in advertisement. I think that is abit much!
Modern Warfare 2 barely had better graphics and recycled alot of content, how could it cost 50 million? VOice actors, that is how.
It's nuts to pay some guy 10 million dollars to say less than an hour of dialogue.
**** sells, it works, big investment, big pay-off.
But take Valve, which hovers around 8-12 million a game. They sell millions of copies as well, with barely any advertising. (5 million VS 200 million).
So, hard to say really, but when I hear stuff like a game costing 300 million to develop, then it comes out, and is pretty much the same as a game that cost 50 million to develop, I got to ask...where the **** is that money going?!