I am probably going to get flamed for this, but I can see the market they're targeting for this and I am part of that market.
The idea of having a gaming capable laptop in the body of a MacBook Pro has me very intrigued. I'd have to see how games like Battlefield 3, Witcher 2, Tribes Ascend and Skyrim run on it first, but I am very interested in the results. I have used my girl friend MacBook Pro a fair bit I am even typing on it now and the idea of something like this, but I can play games on it has me very interested.
I know I can build a better performing PC at half the cost, I know I can buy a much better gaming laptop for less; but those gaming Laptop are huge, heavy and if I need to take that to uni every single day it's going to do my back in, also the power bricks are quiet large taking up substantial space inside my bag. I've had a MSI forgot model number for a while and while it plays games well it's just so inconvenient to take everywhere I need, but this looks as thought it will settle those problems again though I'd have to see how it performs first before I'd even think about buying it.
Best prepare flame shield.