Memory industry major Kingston is working towards reducing prices of its products that are based on NAND flash memory. This includes a large chunk of Kingston's product portfolio, as the only products excluded would be DRAM. NAND flash-based products include memory cards, USB flash drives, and SSDs. Kingston will reportedly cut prices by as much as 15 percent. Responding to a DigiTimes report, Kingston said that it is adjusting its NAND flash product pricing to coordinate with the rest of the industry to shift towards more advanced processes, and that it wants to enhance its presence in the NAND flash market. In other words, Kingston is clearing its inventory to make way for newer, more advanced technology.