I have had disdain for a large variety of corporate redesigns recently. Everyone already knows that it means windows, the logo has been in use for a while now. Why redesign it?
1. We wanted the new logo to be both modern and classic by echoing the International Typographic Style (or Swiss design) that has been a great influence on our Metro style design philosophy. Using bold flat colors and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways.
2. It was important that the new logo carries our Metro principle of being “Authentically Digital”. By that, we mean it does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.). It has motion – aligning with the fast and fluid style you’ll find throughout Windows 8.
Motion and fluidity in a one color, flat mark with no curves?
Argument for the tilt in the window, not making an impression on me.
3. Our final goal was for the new logo to be humble, yet confident. Welcoming you in with a slight tilt in perspective and when you change your color, the logo changes to reflect you. It is a “Personal” Computer after all.
This makes some sense, but i don't like the idea of the product mark representing the customer, it should represent the brand. You could argue that the brand reflects the customer, and that is a big part of what they are selling (customization or personality) - but you'd have to pay someone a lot of money to convince me that Microsoft was a customer centric organization that gave us what we wanted, how we wanted...Edited by _02 - 2/17/12 at 11:55am