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[The Windows Blog] Redesigning the Windows Logo - Page 2

post #11 of 102
I like the simplicity, but it's still a huge change from previous logo's.

Maybe it's what it should have been to begin with, since before it looked more like a flag than a window.
post #12 of 102
I have had disdain for a large variety of corporate redesigns recently. Everyone already knows that it means windows, the logo has been in use for a while now. Why redesign it?
Quote:
1. We wanted the new logo to be both modern and classic by echoing the International Typographic Style (or Swiss design) that has been a great influence on our Metro style design philosophy. Using bold flat colors and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways.

... reaching
Quote:
2. It was important that the new logo carries our Metro principle of being “Authentically Digital”. By that, we mean it does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.). It has motion – aligning with the fast and fluid style you’ll find throughout Windows 8.

Motion and fluidity in a one color, flat mark with no curves?

Argument for the tilt in the window, not making an impression on me.
Quote:
3. Our final goal was for the new logo to be humble, yet confident. Welcoming you in with a slight tilt in perspective and when you change your color, the logo changes to reflect you. It is a “Personal” Computer after all.

This makes some sense, but i don't like the idea of the product mark representing the customer, it should represent the brand. You could argue that the brand reflects the customer, and that is a big part of what they are selling (customization or personality) - but you'd have to pay someone a lot of money to convince me that Microsoft was a customer centric organization that gave us what we wanted, how we wanted...
Edited by _02 - 2/17/12 at 11:55am
    
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post #13 of 102
Quote:
Originally Posted by _02 View Post

Everyone already knows that it means windows, the logo has been in use for a while now. Why redesign it?
The new one in OP is straight up uninspired and boring.
I'd tell Paula: "When is the last time you accidentally called it flags?"

This and honestly it looks kinda cheap. Looks like this belongs on old systems when color choices were limited. I guess Paula thinks its a new fad to begin a new minilistic view of windows. Less is more.
Edited by Onex - 2/17/12 at 11:56am
post #14 of 102
Why fix what isn't broke...?
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post #15 of 102
Quote:
Originally Posted by cgg123321 View Post

Apple: Colorful logo to a single colored logo

Windows: Colorful logo to a single colored logo.




biggrin.gif

That'll be the next thing Apple sues for.
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post #16 of 102
I dont liek it, too boxy lol

Makes me feel like we are going backwards, Less Streamlined lol
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post #17 of 102
Quote:
It’s a window… not a flag

Paula asked us a simple question, “your name is Windows. Why are you a flag?”

Because you suck Paula, that's why. Should be put 2 windows there? yknow, cause it's plural? How bout 3?
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post #18 of 102
Quote:
Originally Posted by Boinz View Post

Quote:
It’s a window… not a flag
Paula asked us a simple question, “your name is Windows. Why are you a flag?”
Because you suck Paula, that's why. Should be put 2 windows there? yknow, cause it's plural? How bout 3?

doh.gif
post #19 of 102
I use the OCN flame instead of the windows logo anyways. But that logo looks like they opened Illustrator and smashed their heads against the keyboard and used what it created.
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post #20 of 102
I liked the old one. I keep my windows clean and relatively dark (Darkest aero setting w/o transparency + black leather background I picked up on deviantart) and I liked that the windows logo on the start button was 'popping'out a bit.

This looks boring and cheap to say the least. I'm all for minimalist design but they should focus on their windows. Make those a bit cleaner like Apple's. That's just my taste of course but I never liked the transparency.
Edited by Bloitz - 2/17/12 at 12:17pm
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