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[Forbes] After Years Of Hard Knocks, AMD Honing Its Killer Instinct

post #1 of 47
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Quote:
AMD had lured Read away from Lenovo, one of the PC chip company’s biggest customers, where he had watched AMD systematically shoot itself in the foot, over and over again, with a series of production and management screwups. Once Intel’s greatest rival, AMD was struggling to stay relevant in a changing marketplace for PCs and mobile devices.

“You guys are working way too hard to be where you are today,” Read told the crowd, according to a former AMD employee who attended the meeting. “AMDers are pirates. We need to get back to that pirate mentality.”

Source - I thought it was a very good read. thumb.gif
 
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post #2 of 47
High hopes for Read and AMD. I really miss the Jerry Sanders days. Hopefully Piledriver will deliver, APU's will continue to blow up, and many generations of Consoles include AMD technology.
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post #3 of 47
Quote:
Originally Posted by Nintendo Maniac 64 View Post

Source - I thought it was a very good read. thumb.gif

lol reminds me of jobs and the pirates
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post #4 of 47
I agree, it seems AMD has lost its war with intel. It seems it lost it before it even started. Even back during the Athlon days Intels pent 4 was kickIng it's butt in sales regardless of performance.

Last 5 years have really changed the industry. And i7 dominates. If AMD could have beat ARM to the iPhone and other mobile devices it would have been epic. Time to refocus and make good on some serious netbooks and low power devices.
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post #5 of 47
AMD really has a chance to take control of a market by integrating their GPU technology with ARM instruction sets.
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post #6 of 47
Quote:
Originally Posted by MGX1016 View Post

I agree, it seems AMD has lost its war with intel. It seems it lost it before it even started. Even back during the Athlon days Intels pent 4 was kickIng it's butt in sales regardless of performance.
Last 5 years have really changed the industry. And i7 dominates. If AMD could have beat ARM to the iPhone and other mobile devices it would have been epic. Time to refocus and make good on some serious netbooks and low power devices.

Have you been asleep for all of 2011? AMD's mobile APU sales are ridiculously good. Only reason they turned a profit in a couple of the quarters, and hey, up $50 mil is better than down $100 mil. They're coming around.
 
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post #7 of 47
I hope most people read this, especially the hardcore Intel fanboys, and see and understand the elaboration on why AMD is no longer focused only on battling Intel.
It's far more than just making excuses for being behind in the game, and they are far from leaving the desktop market.
I won't try to repeat what's in the article, so let's just say that AMD is now cognizant of the fact that they need to look further than just left and right before crossing the street in their future.
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post #8 of 47
AMD has a lot going for it, but I really do hope they step their game up on the desktop front. There is no need to "surpass" Intel clock for clock, but at least be a viable alternative. Tech is moving toward a smaller, low heat, and power-effective front, and Bulldozer did not do much in that regard. I would love to have a repeat of the Atholon64 days because that is where I started with building PCs thumb.gif
    
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post #9 of 47
Quote:
Originally Posted by BizzareRide View Post

AMD really has a chance to take control of a market by integrating their GPU technology with ARM instruction sets.

You said a mouthful! Llano is begging to be Mobile King! biggrin.gif
Edited by _GTech - 2/22/12 at 8:03pm
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post #10 of 47
I hope AMD's apu's continue to suceed, I'd like to get my hands on a trinity ultrabook one of these days thumb.gif
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