Originally Posted by veyron1001
I do agree about it being lower, but as of recent Ati is price to performance and efficency and Nvidia is brute force.
No. The AMD of 2009/2010 was about price/performance, the 2012 AMD is about money, money, money. In 2009 they released the 5870 at ~379 (price crept up to 400) USD and it trounced the competition, was the first DX11 card to market, etc. It was a price/performance "baws."
In 2012 they release the 7970, 5-10% faster than the competition, and $550. It doesn't even scale (in price/performance terms) from the 6970. 60% more expensive for ~30% more performance (BF3, 1920 x 1200, 4x AA http://www.anandtech.com/show/5261/amd-radeon-hd-7970-review/22
Please, tell me more about how the 7970 fits into this "price to performance" picture you've painted of the recent AMD* (not ati anymore, bro.) Then tell me how the HD 7770 fits into this same category.. Going to have a hard time explaining that one I imagine.
As for Kepler.. eh.. gonna need some evidence, Nvidia. Not that their current cards are having much trouble keeping up with the HD7k series. (RE: 79xx and 77xx. Nvidia is in the runnings against both for price/performance) so I can see why they're so confident.