Originally Posted by pengs
That would be a down right stupid business decision. You want it to perform well on paper, and by paper I mean stock. The general public who doesn't know a thing about OCing is going to make a decision based on out-of-box performance.
Are you going to use your full arsenal to take an enemy down when one bullet will do the job? It's why the GK100 is still in NV's arsenal.
Originally Posted by r34p3rex
No need to release a card that would absolutely destroy the market. It's all about profits. If you can release a midrange card that costs less to manufacture than the high end card, that also performs better than your competitor's top range card, why bother with an even better card? Save it for when your competitor releases a faster card..
See, that's the problem though. We don't know why GK100 never materialized. It's possible that it had an extreme flaw in design that GK104 didn't have. It's also possible that GK100 created too much heat or used too much power and would require a cooler akin to that of the GTX 480. It's possible that the facility that they developed this card in was hit by a nuke and now the card is in a big pile of goo in the middle of the rubble.
My point is that we have no evidence of why GK100 never materialized. We all know that GF100 (GTX 480, 470, 465) was a broken chip. None of the releases of that chip were had all of the CUDA cores unlocked. Only the revised GF110 had all 512 cores available. If GK100 had issues, it's possible that GK110 will be the answer, much like GF110 was far superior to that of GF100. It's very probable that nvidia actually lost money on their GF100 core because of the issues they had. Those issues were not present in GF104 either.
My initial guess is that GK100 may have turned out to be another GF100, and if that's the case, Nvidia was probably better off not releasing it anyway and simply clocking GK104 to the moon and putting better power circuitry on it. Again, all of this is speculation, but you should know now that GK104 is the flagship, and that's not changing until nvidia decides to release a higher-end solution.