Is it really so hard to step back and realize NV and AMD both have great top offerings right now and depending on needs can't go wrong with either.
All NV did was to a degree pull a page out of AMD's book, drop size of die, refine die efficiency, and improve TDP at a good price for them. They already had a beautiful working concept and knew what to change and where. I think the release price reflects that as well. NV is preparing to get the step lead back from AMD so to speak as their true top performance chip can be released a bit later since what appears to actually be their mainstream performance designed chip from Kepler is able to compete with AMD's top offerings.
I'm actually amazed at all the taking sides on this generational match up as really with all factors considered they both are in their own league just thumping back and forth. So far at least, as more get them and we get a better feel the picture will become a bit clearer.
Or this really is the top dog design from NV and they are really starting to think about the mobile sector as well and wanting an ability to more diversely use their performance designed archs across the board.? Either way for the power envelope it is might impressive the performance getting squeezed out with the GTX 680, hard to deny that at least. But that isn't to say that HD 7970 is a power hog either so kinda a moot buying point imo for either cards.
Ah new launches are always so much fun.