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[ITw] Google patents technology to serve ads based on background noise

post #1 of 26
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Quote:
March 22, 2012, 10:11 AM — A new Google patent could enable the search giant to base advertising on background noise during phone conversations, although the scope of the patent is much broader.

Google was awarded a patent Tuesday for advertising based on based on "environmental conditions," as the search giant calls it in the patent documents. Advertising can be served on the basis of a sensor that detects temperature, humidity, sound, light or air composition near a device, and ads are served accordingly.

Source

Wow taking invasion of privacy to a whole new level? mad.gif
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post #2 of 26
I've given up, it's just for advertising. Yes they do this stuff to find out more about us but I'd rather see a relevant ad to me than not. We know Google isn't going to just give our information away to anyone that asks.
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post #3 of 26
great, it hears the toilet flush and the next advert I see is for Activia or yackult....rolleyes.gif
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post #4 of 26
Is this a joke?
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post #5 of 26
Glad I changed apartments. The walls where so thin I could hear the neighbors doing the dirty. I can't imagine what kind of ads I would get with that kind of background noise rolleyes.gif
    
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post #6 of 26
So if my phone is very Hot... should I expect some Trojan Man ads?
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post #7 of 26

I personally think this will be a pretty big fail, I could see maybe sports ads or plays etc ads but still, they're better off basing ads off of search results.

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post #8 of 26
White noise killers FTW

Buy one... never hear irrelevant banter again
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post #9 of 26
Quote:
Originally Posted by B-rock View Post

I've given up, it's just for advertising. Yes they do this stuff to find out more about us but I'd rather see a relevant ad to me than not. We know Google isn't going to just give our information away to anyone that asks.

And just how do you know this? I hate to inform you but they already do, all they do is ask and pay google a fat wad of cash.
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post #10 of 26
Just imagine the possibilities..

Death screams would make advertisements about acid, axes and bathtubs pop up.
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