Originally Posted by ZealotKi11er
I also noticed that GTX680 is just like GTX590. Cant find it in any Shops.
They've been out for a week. The Radeon 7970 couldn't be found as well as GTX 680's have been able to at this point in their respective lifespans, availability was WORSE on the 7970 one week in and only became readily available in the last 1-2 weeks. GTX 680 keeps showing in throughout the day once or twice every day since they've launched. Count in faster speeds, better driver support (clearly agreed upon judging by steam #'s that the general populace prefers nVidia as a brand), quieter, notably cheaper, and cooler-running + lower power consumption and it's small wonder the GTX 680 keeps selling out the instant it comes in stock.
AMD's strategy of finally matching the GTX 680 with $100+ extra overclocked-stock versions is already biting them in the ass as far as sales go.
Per SKYMTL, hardware canucks' reviewer and poster of the op's article:
Originally Posted by SKYMTL
Actually, I think this is a massive problem for board partners, particularly those with overclocked premium versions.
It is one thing to sell a card that offers sub-optimal performance at a certain price point.
It is a whole different ballgame when you have 1GHz HD 7970s that may JUST BARELY compete against a GTX 680 and yet are going for $575 to $599. These guys (ASUS and MSI among others) will have a seriously hard time selling their cards.
At this point though, all of my retailer contacts have indicated the same thing: most people are more willing to go on a GTX 680 waiting list and get their card "whenever" than buy a HD 7970 right away. Several large retailers have hardly sold any HD 7970s since the GTX 680's launch. I can't give exact numbers or my sources are toast but let's just say that most are down in the single digit sales for the last 2 weeks combined. So (IMO) up to this point, AMD's strategy is certainly NOT paying off.
Well said if you ask me. Additionally, steam #'s show a ratio of 4-6 to 1 for the GTX 570/580 vs. Radeon 7970/7950 and this is backed up by many other sources of info for those with contacts.