i'm kinda glad this board is expensive
this means manufactures are finally taking the ITX market seriously. why would you get a sticker shock on this and consider it a good deal if this was a gene-Z board? it offers almost the same performance at a form factor that some of us prefer. the pricing only reflects the seriousness asus is starting to view the ITX market. I'd rather have high quality boards built in this form factor then to have to go up in size to get quality. it's how the gene-Z came to be a few years ago. before the gene-Z, mATX was considered the red headed stepchild in the mobo market. now it's a real alternative to ATX since it preforms just as well minus the extra expansion slots that VERY few people actually use.