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[ZDnet] Windows Phone is great, so why aren't more people buying them? - Page 28  

post #271 of 365
If Windows wants to survive this two-horse, race, then it must do something else other than its current marketing campaign. It shouldn't try to go toe-to-toe, spec-by-spec against iOS and Android because that's not a fight WP7 is gonna win; Apple still has the ecosystem, Google has the plethora of high-end hardware. Instead of its Smoked campaigns, why not honestly introduce to the masses its unique features over the competition?? Heavily market XBL, Zune and Office along with Metro. It might have the chance of flourishing when it appeals to the budding smartphone customers who want a no-frills experience, and those not yet heavily invested in either of the other platforms.
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post #272 of 365
Quote:
Originally Posted by jjsoviet View Post

If Windows wants to survive this two-horse, race, then it must do something else other than its current marketing campaign. It shouldn't try to go toe-to-toe, spec-by-spec against iOS and Android because that's not a fight WP7 is gonna win; Apple still has the ecosystem, Google has the plethora of high-end hardware. Instead of its Smoked campaigns, why not honestly introduce to the masses its unique features over the competition?? Heavily market XBL, Zune and Office along with Metro. It might have the chance of flourishing when it appeals to the budding smartphone customers who want a no-frills experience, and those not yet heavily invested in either of the other platforms.

The smoked campaign has nothing to do with specs. It is 95% about the streamlining in the OS. The 'contest's aren't about who has faster browser benchmarks or 3D rendering capabilities. They are real life activities like taking a picture and uploading to facebook, making a twitter status, checking the weather, etc. The biggest advantage of Windows Phone is the ability to do every day tasks much easier than on Android or iOS, in general.

If you remember their older commercials they focused on 'getting in and getting out' so you can get back to life. I think the Smoked campaign has a similar focus but aimed more at actual activities rather than the general idea.
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post #273 of 365
Dude reviews have nothing to do with it. Microsoft is trying to enter a space that is already occupied. Sales are awful and there is no indication they have picked up at all aside from a slight bump when the flagship launched. Like I said you need to read up on the law of increasing returns. Microsoft has essentially switched spots with Apple except now they're fighting about phones rather then OSes.

The problem is Apple is a superior alternative and Android is already entrenched in the position Microsoft wants to be in. There is no indication whatsoever anywhere that Microsoft is catching the attention of the market. The developer support will not come without a large user base and a large user base will not come without developer support. It's just not going to happen. Google and Apple are taking more na dmore of the market not the other way around.
    
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post #274 of 365
Quote:
Originally Posted by IEATFISH View Post

The smoked campaign has nothing to do with specs. It is 95% about the streamlining in the OS. The 'contest's aren't about who has faster browser benchmarks or 3D rendering capabilities. They are real life activities like taking a picture and uploading to facebook, making a twitter status, checking the weather, etc. The biggest advantage of Windows Phone is the ability to do every day tasks much easier than on Android or iOS, in general.
If you remember their older commercials they focused on 'getting in and getting out' so you can get back to life. I think the Smoked campaign has a similar focus but aimed more at actual activities rather than the general idea.

The Smoked campaign still relies on speed, which on average WP7 is faster by just about a few seconds than its competitors. This just entices some people to go through hoops to beat it by making interesting UI changes etc. and eventually, that speed advantage goes moot. I think MS should focus less on the speed/time aspect of Metro but rather the convenience of it. Which is easier to use for the new, prospective smartphone buyer?
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post #275 of 365
Quote:
Originally Posted by jjsoviet View Post

The Smoked campaign still relies on speed, which on average WP7 is faster by just about a few seconds than its competitors. This just entices some people to go through hoops to beat it by making interesting UI changes etc. and eventually, that speed advantage goes moot. I think MS should focus less on the speed/time aspect of Metro but rather the convenience of it. Which is easier to use for the new, prospective smartphone buyer?

I understand. I think the underlying principle was on the convenience of it but I agree that people are focusing more on the time. Metro actually has quite a bit of transitions (which I like) and it still is able to do things quicker than most other phones due to the OS. It isn't about the speed of the apps or the people. The entire workflow is different on a Windows Phone and I agree they should focus more on that. Best Buy is having Lumia 900 events that I think will address those sorts of things in a more intimate setting..
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post #276 of 365
I mean anyone could have predicted this was going to happen with Microsoft years before they even launched. Smart money says the same thing is going to happen to Windows 8 tablets when they get released in the next couple years as well. It's going to take a mistep from Android and Apple rather then a great product from Microsoft to shake things up. I'd love to be a fly in the wall at Microsoft for these discussions because it must irk them to no end. They were late to the party on phones and super late to the party with tablets and it's cost them dearly. Now they are leveraging their entire desktop business on the hope of breaking through and it will probabally end up another huge mistake. The company has been mismanaged for the last ten years.

Don't know if you guys saw it but after four years of profitabilty MS's entertainment division starting losing money last quarter again. We know that the Xbox project has become pretty profitable and the only other real product in that division is phones. Pretty sad state of affairs for them right now. The only reason they are still so massively profitable is their stranglehold grip on the same markets they've had for twenty years now. New blood at the top is desperately needed IMO.
    
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post #277 of 365
Quote:
Originally Posted by jtom320 View Post

Microsoft has essentially switched spots with Apple except now they're fighting about phones rather then OSes.

you mean theyre fighting over the OS on phones instead of the OS on computers...
post #278 of 365
Quote:
Originally Posted by IEATFISH View Post

Quote:
Originally Posted by jtom320 View Post

The fact of the matter is the Iphone and Android to a lesser extent have software ecosystems that are far and away from what Windows phone offers. Until Microsoft is able to attract the same software support the other two platforms enjoy their phones will continue to languish.
Not only that the Iphone in particular is an extremely impressive piece of hardware. It offends me when people say that WP7 isn't as successful because people are brainwashed by Apple marketing. Microsoft brings in 20 billion profit every year. They are not some little startup with a great product that is gettting crushed by large corporations. Apple simply has a superior product all around.

But there you just did it yourself. Blanket statements are red flags. To say Windows Phone 7 doesn't do anything better than an iPhone is just as brainwashed. Here is one thing: Windows Phone 7 allows for different handsets. You want a hardware keyboard? Sure. Bigger screen? Sure. They have found a great compromise between Android's 'do whatever you want with our OS' and Apple's 'you get any device you want as long as it is an iPhone'. Windows Phone 7 allows manufacturers to make changes to the dimensions and some features while mandating key specs so the experience is standardized across the devices.

I agree with you that WP7 is not being held back solely by loyalty to other companies (though to deny it is a factor is ignorant) but you seem to be making the same sorts of mental judgements you are speaking against.

Very good post right there.
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post #279 of 365
Quote:
Originally Posted by jtom320 View Post

I mean anyone could have predicted this was going to happen with Microsoft years before they even launched. Smart money says the same thing is going to happen to Windows 8 tablets when they get released in the next couple years as well. It's going to take a mistep from Android and Apple rather then a great product from Microsoft to shake things up. I'd love to be a fly in the wall at Microsoft for these discussions because it must irk them to no end. They were late to the party on phones and super late to the party with tablets and it's cost them dearly. Now they are leveraging their entire desktop business on the hope of breaking through and it will probabally end up another huge mistake. The company has been mismanaged for the last ten years.
Don't know if you guys saw it but after four years of profitabilty MS's entertainment division starting losing money last quarter again. We know that the Xbox project has become pretty profitable and the only other real product in that division is phones. Pretty sad state of affairs for them right now. The only reason they are still so massively profitable is their stranglehold grip on the same markets they've had for twenty years now. New blood at the top is desperately needed IMO.

Your right, Microsoft has been an epic failure the last 10 years. I mean, Windows XP--- trash, Windows 7--- trash, XBox and Xbox 360--- trash, Windows Server 2003 & 2008--- junk....

But seriously, a lot of techies have been hating on Windows 8, and I didn't love it at first, but for the average user, imop, it could do really well. It's a fresh new look, and pretty much makes things 'idiot proof' for the average user.
Edited by whitingnick - 4/25/12 at 12:12pm
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post #280 of 365
meh I don't care who's best for a phone. I mean, it's such a tiny thing. All it needs to do for me is take pictures in HD, play some low-graphic games such as Tetris, send messages, access internet and lastly email. As long as it can do all that, what does it matter who's better than who?
 
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