I varied my approach to salespeople in each of the three stores. In the first, I started off by speaking with a salesperson, saying I was looking for a phone for my Android-using mom. In the second, I went straight to the Lumia 900 display and began playing with a phone and waited for a salesperson to approach (this was more of a data-gathering mission to see if the rep would correctly convey the technical details of the phone). In the third, I also started with a salesperson, saying I was looking for my iPhone-using self. In all three cases I said that I (or my mom) was due for an upgrade soon, and expressed dissatisfaction with the current platform of choice but didn't place any pricing restrictions, allowing the salesperson to direct me as they chose.