They used to always talk about how they had 12 million subs on the site and the few TV commercials they did. They've stopped since they announced that they were losing subscribers. Apparently you played the beta but don't realize that it isn't F2P, and that if you have 3-4 skills you are completely clueless with how the skill system works. The lowest any class can have is around 16. However, the elementalist can have nearly 50 with the 4 attunements and elemental weapons. The game is buy to play. Guild Wars 1 had 2 additional campaigns and 1 expansion released much quicker than other MMO's. Coupled with a cash shop, it gave them a continuous source of revenue.