Originally Posted by Rookie1337
Originally Posted by Stealth Pyros
Lower-to-middle-class people enjoy having delusions of grandeur; that is actually Apple's key
market! I don't mean to look down at Target shoppers (I've shopped there a handful of times myself) but the majority of Target shoppers are not wealthy.
^Nailed it on the head...however...this is just anecdotal from my exposure to the graduate business school students doing a deal with Target...Target claimed (told them) it's shoppers are middle class and above.
As for you earlier statement about the kindle fire not competing with the ipod? How could it not? They perform essentially the same functions just locked down by different companies and at different prices.
I've never really used the Kindle, but isn't it ONLY for buying and reading eBooks? The iPod is a touchscreen MP3 player with browser/app/game capabilities via Wi-Fi. Off-topic: I didn't know that the Kindle's battery can last about a month if you disable Wi-Fi and read ~30 minutes a day, pretty nice. What I meant was that an "exclusivity" deal for iPads and iPods SHOULDN'T exclude the Kindle from the retailer's inventory, as it is a totally different product with a different purpose. Imagine not being allowed to sell Sharpie markers because Pilot only wants their pens
to be sold at a store? Sharpie makes pens too. Sure, their pens may be removed, but why their markers? It's a different product with a different purpose. It would be as if Pilot is forcing the customers to buy Pilot pens instead of Sharpie markers to do their marker work. Apple is forcing Target shoppers to buy a full-blown $400+ tablet to do what an ~$80 Kindle can do.Edited by Stealth Pyros - 5/2/12 at 2:36pm