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[CNN] Target to stop selling Kindle - Page 3

post #21 of 68
5/2/12 at 2:25pm
Quote:
Originally Posted by Stealth Pyros View Post

Lower-to-middle-class people enjoy having delusions of grandeur; that is actually Apple's key market! I don't mean to look down at Target shoppers (I've shopped there a handful of times myself) but the majority of Target shoppers are not wealthy.

^Nailed it on the head...however...this is just anecdotal from my exposure to the graduate business school students doing a deal with Target...Target claimed (told them) it's shoppers are middle class and above.

As for you earlier statement about the kindle fire not competing with the ipod? How could it not? They perform essentially the same functions just locked down by different companies and at different prices.
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post #22 of 68
5/2/12 at 2:30pm
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Quote:
Originally Posted by Rookie1337 View Post

Quote:
Originally Posted by Stealth Pyros View Post

Lower-to-middle-class people enjoy having delusions of grandeur; that is actually Apple's key market! I don't mean to look down at Target shoppers (I've shopped there a handful of times myself) but the majority of Target shoppers are not wealthy.

^Nailed it on the head...however...this is just anecdotal from my exposure to the graduate business school students doing a deal with Target...Target claimed (told them) it's shoppers are middle class and above.

As for you earlier statement about the kindle fire not competing with the ipod? How could it not? They perform essentially the same functions just locked down by different companies and at different prices.

I've never really used the Kindle, but isn't it ONLY for buying and reading eBooks? The iPod is a touchscreen MP3 player with browser/app/game capabilities via Wi-Fi. Off-topic: I didn't know that the Kindle's battery can last about a month if you disable Wi-Fi and read ~30 minutes a day, pretty nice. What I meant was that an "exclusivity" deal for iPads and iPods SHOULDN'T exclude the Kindle from the retailer's inventory, as it is a totally different product with a different purpose. Imagine not being allowed to sell Sharpie markers because Pilot only wants their pens to be sold at a store? Sharpie makes pens too. Sure, their pens may be removed, but why their markers? It's a different product with a different purpose. It would be as if Pilot is forcing the customers to buy Pilot pens instead of Sharpie markers to do their marker work. Apple is forcing Target shoppers to buy a full-blown $400+ tablet to do what an ~$80 Kindle can do.
Edited by Stealth Pyros - 5/2/12 at 2:36pm
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post #23 of 68
5/2/12 at 2:31pm
Quote:
Originally Posted by losttsol View Post

It's because they are going to start selling a Shaun White e-Reader that is shaped like a snowboard.

I lol'd.
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post #24 of 68
5/2/12 at 2:38pm
Quote:
Originally Posted by Stealth Pyros View Post

I've never really used the Kindle, but isn't it ONLY for buying and reading eBooks? The iPod is a touchscreen MP3 player with browser/app/game capabilities via Wi-Fi. I didn't know that the Kindle's battery can last about a month if you disable Wi-Fi and read ~30 minutes a day. What I meant was that an "exclusivity" deal for iPads and iPods SHOULDN'T exclude the Kindle from the retailer's inventory, as it is a totally different product with a different purpose.

The Kindle Fire is a pad and thus matches the ipod touch and ipod touch 9inch. So if Apple meant exclusive from any competition with their "i" products then that means at the least the Fire had to go. But I have heard of people doing some normal pad things with the other Kindles.
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post #25 of 68
5/2/12 at 2:42pm
Quote:
Originally Posted by manifest3r View Post

This is why: http://www.technobuffalo.com/companies/apple/apple-mini-store-shows-up-inside-vista-ca-target/attachment/apple-store-in-target/
Apple doesn't want competition at Target stores.

Am I missing something here, all I'm seeing is a couple pictures of an Apple booth and a link back to an article saying that it's in a Target store. Nothing about Apple not wanting competition?

For the most part this doesn't make sense to me, because Best Buy sells both without a problem.
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post #26 of 68
5/2/12 at 3:15pm
While I don't approve of anything Apple does... I doubt that is the reason.

Amazon (and B&N) allow retailers to stock their products, but there is little to no markup on them. By little I mean 2-3%, barely enough to cover operating costs for just stocking the product. Likely Target has looked at the sales (which are probably fairly bad) and decided they will make more money with that SKU space with other products. It's retail, and especially true of a discount/volume retailer. If a product isn't moving and has low margin, it will be phased out.
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post #27 of 68
5/2/12 at 3:21pm
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Quote:
Originally Posted by Simple_echo View Post

Quote:
Originally Posted by manifest3r View Post

This is why: http://www.technobuffalo.com/companies/apple/apple-mini-store-shows-up-inside-vista-ca-target/attachment/apple-store-in-target/
Apple doesn't want competition at Target stores.

Am I missing something here, all I'm seeing is a couple pictures of an Apple booth and a link back to an article saying that it's in a Target store. Nothing about Apple not wanting competition?

For the most part this doesn't make sense to me, because Best Buy sells both without a problem.

We were implying that it's a bit of a coincidence that Apple just launched mini Apple stores within Target stores and now Target decides to stop selling Kindle products.
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post #28 of 68
5/2/12 at 3:50pm
Quote:
Originally Posted by Rookie1337 View Post

^Nailed it on the head...however...this is just anecdotal from my exposure to the graduate business school students doing a deal with Target...Target claimed (told them) it's shoppers are middle class and above.
As for you earlier statement about the kindle fire not competing with the ipod? How could it not? They perform essentially the same functions just locked down by different companies and at different prices.

I would say most Target shoppers are middle class. Lower is Walmart, generally.
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post #29 of 68
5/2/12 at 4:00pm
Only on OCN will you see the blame go towards Apple, could be many reasons why.
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post #30 of 68
5/2/12 at 4:02pm
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Quote:
Originally Posted by Mootsfox View Post

While I don't approve of anything Apple does... I doubt that is the reason.
Amazon (and B&N) allow retailers to stock their products, but there is little to no markup on them. By little I mean 2-3%, barely enough to cover operating costs for just stocking the product. Likely Target has looked at the sales (which are probably fairly bad) and decided they will make more money with that SKU space with other products. It's retail, and especially true of a discount/volume retailer. If a product isn't moving and has low margin, it will be phased out.

After working in retail for 4 years and seeing how much we make on electronics, it isn't very much at all. The margin on electronics is pretty low mostly computers and tablets, the most I've seen is a 7-10% gross profit margin. They really pushed us to sell the accessories for them which obviously have a MUCH higher markup, sometimes up to 75%, I imagine it isn't any different. So I think that part of what you're saying is true, the rest of it however, not so much. We were also sold X amount of computers at Y price, they say you can sell them for whatever you want but businesses always keep them low in order to compete with other stores and find other ways of getting money out of you. When you go to the store you plan on buying a laptop, that's your big purchase all the rest of the accessories seem "trivial" to your cost. Where I worked, every laptop we had to attach at least $150 in accessories if we didn't, we got "dinged" for it. Just my thoughts.

Edit: Fail sentences
Edited by B-rock - 5/2/12 at 4:05pm
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