Originally Posted by 5entinel
I can see where you are coming from, but surely they should try and lower their prices a little? The progress in technology should be helping to drive down the cost of hardware not up or stay the same.I guess I'll wait for maxwell then
That should be pretty interesting to see...I might get the 6 series then..
Why would they drop the price?
The GTX690's are sold out pretty much everywhere you look. So obviously there is demand for them and people are willing to pay. At the end of the day, the performance is astonishing for a dual GPU card and the convenience of having 2 GPU's on the 1 PCB is very attractive to a lot of people. Hence the GTX690's are sold out.
Now if you owned a company and you were selling a premium product for a premium price and you were selling all your stock in a matter of a few hours. Would you honestly consider dropping the price? Heck no you wouldn't. Likewise, Nvidia are a business, they have a product that people are buying, so they have no intention to drop the prices. Because the demand is there. Now, if the 690's were selling horribly, then I have no doubt Nvidia would drop the price. But going by the frenzy today and the amount of people who missed out and are waiting for the next batches to come in stock, we won't be seeing GTX690 prices move for some time. Not to mention that Nvidia don't lie about the market they are targeting, since the first semi-reliable information started coming out about the card we all knew that Nvidia were going for the absolute max performance they could get. Which naturally, attracts the price tag accordingly.
I might get flamed for this, but with all honesty, AMD are to blame for the ridiculous prices this generation. Go back to the 5xxx series and how they were awesome bang for buck, fast forward to today, the HD7970 releases at $550 and the HD7950 @ $475(?). Nvidia were late to the party with the GTX680 but even then, it was priced at $500 making it the better value between the 7970 and 680 and now, only 4 weeks later, Nvidia have pulled the GTX690 out of no where and taken it to market. Where's the 7990? No one knows, heck, there hasn't even been any rumors about the 7990 going around. So basically, AMD released the 7970 3 months ago and left the price as it was until the GTX680 came and made them feel the squeeze. AMD reacted and dropped the price of 7970 and 7950. However, Nvidia come out today with the fastest GPU of all time, with incredible dual GPU/single PCB performance and can release at whatever price point they like because it seems that AMD aren't even close to releasing a competitor. So Nvidia are going to dominate the ultra performance end of the market, simply because AMD have nothing to offer. And as such, it basically gives Nvidia free reign to set the price at whatever they like. Which they have. They decided that the performance is that close to GTX680 in SLI that they might as well price it at very literally the same price as 2 x 680's (in NA at least anyway). Ultimately, we can only blame AMD for this. As I said, 7970 has been out for 3 months, the GTX680 just over 4 weeks. Yet Nvidia still managed to get a dual GPU card out before AMD. And as mentioned, no one has a clue what AMD is doing about a 7990. We don't even know if we are going to see one, let alone when we could expect it to release. And until the 7990 comes out, the GTX690 is gonna sell like hot cakes because there are people with the money who are willing to pay the premium for the premium product. So as we have seen in the CPU market for the last 6 years, competition is good. But when one team lags behind, it lets the other team take advantage. Which is exactly what Nvidia are doing. And you know what, good on 'em I say. They got in first, they are going to reap the rewards. Any public pressure should be put square on AMD to get off their backsides and give us something to compete with the GTX690.
Until that happens, Nvidia will charge whatever they like and because there are people who are willing to pay it, it clearly means it isn't overpriced. Because its sold out and its good enough value to enough people out there that the card is sold out. Just because its too expensive for you or I, doesn't mean we should be hassling Nvidia to drop prices. We should be hassling AMD to give us some competition to drive prices down.