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[MR] Steve Jobs' Plan for a Willy Wonka-Style Celebration of the Millionth iMac

post #1 of 26
5/4/12 at 10:38am
Thread Starter 
Quote:
Steve's idea was to do a Willy Wonka with it. Just as Wonka did in the movie, Steve wanted to put a golden certificate representing the millionth iMac inside the box of one iMac, and publicize that fact. Whoever opened the lucky iMac box would be refunded the purchase price and be flown to Cupertino, where he or she (and, presumably, the accompanying family) would be taken on a tour of the Apple campus.
wonka-jobs.png
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post #2 of 26
5/4/12 at 10:44am
It's definitely a good idea. What can I say, he was a marketing genius.
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post #3 of 26
5/4/12 at 10:46am
Wow this is actually pretty cool of apple! thumb.gif
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post #4 of 26
5/4/12 at 10:47am
That... is insane. But insanity tends to be creative.
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post #5 of 26
5/4/12 at 11:14am
I'll admit this is pretty cool, but what's more shocking is that they are one of the top companies in the world and have yet to produce 1 million units of product.
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post #6 of 26
5/4/12 at 11:17am
Quote:
Originally Posted by Shmerrick View Post

I'll admit this is pretty cool, but what's more shocking is that they are one of the top companies in the world and have yet to produce 1 million units of product.

This is 1M of a product that has been niche for over a decade.
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post #7 of 26
5/4/12 at 11:17am
Quote:
Originally Posted by Shmerrick View Post

I'll admit this is pretty cool, but what's more shocking is that they are one of the top companies in the world and have yet to produce 1 million units of product.

This.

How have they NOT made 1 million macs yet? I find that hard to believe.
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post #8 of 26
5/4/12 at 11:17am
Whatever anyone thinks of Steve or of Apple at large, he and the other executives are marketing geniuses. And that's coming from a well known Apple hater!
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post #9 of 26
5/4/12 at 11:21am
Quote:
Originally Posted by rusky1 View Post

This.
How have they NOT made 1 million macs yet? I find that hard to believe.

Macs are expensive.
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post #10 of 26
5/4/12 at 11:25am
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I don't get it.

http://www.macobserver.com/tmo/article/Apple_Ships_5_Millionth_iMac/
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