Overclock.net › Forums › Industry News › Technology and Science News › [Ubergizmo] Brazilian clothing store incorporates Facebook Like counters into their hangers
New Posts  All Forums:Forum Nav:

[Ubergizmo] Brazilian clothing store incorporates Facebook Like counters into their hangers

post #1 of 26
Thread Starter 
Quote:
Originally Posted by Ubergizmo 
You walk into a store and you see a jacket that caught your attention. You think it looks great but how will your friends, family and those around you react? The good news is that if you’re looking for some positive reinforcement on a purchase you’re about to make, a Brazilian clothing store by the name of C&A has started putting real time Like counters on its hangers in their retail outlets located around Brazil. As the name might suggest, these counters display the number of Likes that the particular piece of clothing has received from C&A’s Facebook page.

The company uploads photos of the clothing that they sell and their followers will have the option of Liking it. When they do, the Like will be added to the counter and displayed on the hanger, thus giving customers a good idea of what’s popular and what isn’t. Granted taste is subjective but it’s a pretty interesting way of seeing social media integrated into real life situations. Who knows, we could be seeing Like counters start appearing on menus in the future as well. Head on over to C&A’s Facebook page for more photos.

It's a short article so I quoted all the text, but click on the source to look at the pictures.


Please. Kill me now.
Main Rig.
(14 items)
 
Battlefield 2 review.
Battlefield 2 PC Game EA
 
CPUMotherboardGraphicsRAM
Bulldozer FX4100 Gigabyte GA-M68MT-S2 MSI 7770 Kingston Hyper X | 2 x 2 GB 
Hard DriveOptical DriveCoolingOS
WD 2 TB  LiteON DVD/CD R-W Drive AMD Standard cooler Windows 7 Ultimate 
MonitorKeyboardPowerCase
32' Luxor Full HD TV Microsoft comfort curce Antec 450 Watt OcUK Value case 
MouseAudio
Microsoft wireless mouse Logitech speakers & Bass 
  hide details  
Reply
Main Rig.
(14 items)
 
Battlefield 2 review.
Battlefield 2 PC Game EA
 
CPUMotherboardGraphicsRAM
Bulldozer FX4100 Gigabyte GA-M68MT-S2 MSI 7770 Kingston Hyper X | 2 x 2 GB 
Hard DriveOptical DriveCoolingOS
WD 2 TB  LiteON DVD/CD R-W Drive AMD Standard cooler Windows 7 Ultimate 
MonitorKeyboardPowerCase
32' Luxor Full HD TV Microsoft comfort curce Antec 450 Watt OcUK Value case 
MouseAudio
Microsoft wireless mouse Logitech speakers & Bass 
  hide details  
Reply
post #2 of 26
Interesting idea.
Animus
(22 items)
 
  
CPUMotherboardGraphicsRAM
Intel Core i7 3770K Asus Maximus V Formula Z77 EVGA GTX980Ti SC+ ACX 2.0+ 2 x 4GB Corsair Dominator GT 1866Mhz 
Hard DriveHard DriveCoolingCooling
Samsung 840 Pro 128GB 2 x WD 1TB Blue EZEX RAID0 EK Supremacy - Copper / Acetal EK Titan X & Backplate - Copper / Acetal 
CoolingCoolingCoolingCooling
EK 360XTX EK Spin Reservoir - Acetal Liang DDC / EK Top EK PSC Compression Fittings 
OSMonitorKeyboardPower
Windows 7 Professional 64bit 3 x Samsung P2450H 24" Filco Majestouch 2 - Cherry Blues Corsair TX750 
CaseMouseMouse PadAudio
Corsair 800D Razer Deathadder 2013 Razer Destructor 2 Creative Titanium HD 
AudioAudio
Fiio E9 Amplifier Beyerdynamic DT880 Premium (600 Ohm) 
  hide details  
Reply
Animus
(22 items)
 
  
CPUMotherboardGraphicsRAM
Intel Core i7 3770K Asus Maximus V Formula Z77 EVGA GTX980Ti SC+ ACX 2.0+ 2 x 4GB Corsair Dominator GT 1866Mhz 
Hard DriveHard DriveCoolingCooling
Samsung 840 Pro 128GB 2 x WD 1TB Blue EZEX RAID0 EK Supremacy - Copper / Acetal EK Titan X & Backplate - Copper / Acetal 
CoolingCoolingCoolingCooling
EK 360XTX EK Spin Reservoir - Acetal Liang DDC / EK Top EK PSC Compression Fittings 
OSMonitorKeyboardPower
Windows 7 Professional 64bit 3 x Samsung P2450H 24" Filco Majestouch 2 - Cherry Blues Corsair TX750 
CaseMouseMouse PadAudio
Corsair 800D Razer Deathadder 2013 Razer Destructor 2 Creative Titanium HD 
AudioAudio
Fiio E9 Amplifier Beyerdynamic DT880 Premium (600 Ohm) 
  hide details  
Reply
post #3 of 26
Yeah...no. I can't think of the last time I bought a t-shirt or a coat and thought to myself; I wonder what random internet people would think? I can see people walking around in some very strange clothing soon if this takes off. I will shop at stores that lack this feature.
Angry Monster
(15 items)
 
  
CPUMotherboardGraphicsRAM
I7 4770K MSI Z87 G45 HIS R9 290 G-skill Ripjaws 4x4GB 
Hard DriveOptical DriveCoolingOS
WD Black 640GB Sata III LG DVD RW Corsair H70 W8.1 
MonitorKeyboardPowerCase
42" Sharp Aquos K800 EW 650W Antek 900 
MouseAudio
R.A.T. 9 Soundblaster xi-fi Titanium 
  hide details  
Reply
Angry Monster
(15 items)
 
  
CPUMotherboardGraphicsRAM
I7 4770K MSI Z87 G45 HIS R9 290 G-skill Ripjaws 4x4GB 
Hard DriveOptical DriveCoolingOS
WD Black 640GB Sata III LG DVD RW Corsair H70 W8.1 
MonitorKeyboardPowerCase
42" Sharp Aquos K800 EW 650W Antek 900 
MouseAudio
R.A.T. 9 Soundblaster xi-fi Titanium 
  hide details  
Reply
post #4 of 26
Thread Starter 
Quote:
Originally Posted by Crooksy View Post

Interesting idea.

You really think so?
Main Rig.
(14 items)
 
Battlefield 2 review.
Battlefield 2 PC Game EA
 
CPUMotherboardGraphicsRAM
Bulldozer FX4100 Gigabyte GA-M68MT-S2 MSI 7770 Kingston Hyper X | 2 x 2 GB 
Hard DriveOptical DriveCoolingOS
WD 2 TB  LiteON DVD/CD R-W Drive AMD Standard cooler Windows 7 Ultimate 
MonitorKeyboardPowerCase
32' Luxor Full HD TV Microsoft comfort curce Antec 450 Watt OcUK Value case 
MouseAudio
Microsoft wireless mouse Logitech speakers & Bass 
  hide details  
Reply
Main Rig.
(14 items)
 
Battlefield 2 review.
Battlefield 2 PC Game EA
 
CPUMotherboardGraphicsRAM
Bulldozer FX4100 Gigabyte GA-M68MT-S2 MSI 7770 Kingston Hyper X | 2 x 2 GB 
Hard DriveOptical DriveCoolingOS
WD 2 TB  LiteON DVD/CD R-W Drive AMD Standard cooler Windows 7 Ultimate 
MonitorKeyboardPowerCase
32' Luxor Full HD TV Microsoft comfort curce Antec 450 Watt OcUK Value case 
MouseAudio
Microsoft wireless mouse Logitech speakers & Bass 
  hide details  
Reply
post #5 of 26
Yay! Now I can buy clothes strictly based on the opinions of people who have such boring lives they browse clothing pictures on Facebook...and then "Like" them.
post #6 of 26
Quote:
Originally Posted by joshd View Post

Please. Kill me now.

Agreed. doh.gif
    
CPUMotherboardGraphicsRAM
i5-2500K Biostar TP67B+ XFX HD5750 1GB 2x4GB DDR3 Corsair 1600 
Hard DriveOSMonitorPower
60GB OCZ SSD, 2x160GB HDD RAID0, 500GB+500GB+1.5TB Windows 7 Ultimate 64-bit Samsung SyncMaster 930B Antec SmartPower 450w 
Case
Antec 900 
  hide details  
Reply
    
CPUMotherboardGraphicsRAM
i5-2500K Biostar TP67B+ XFX HD5750 1GB 2x4GB DDR3 Corsair 1600 
Hard DriveOSMonitorPower
60GB OCZ SSD, 2x160GB HDD RAID0, 500GB+500GB+1.5TB Windows 7 Ultimate 64-bit Samsung SyncMaster 930B Antec SmartPower 450w 
Case
Antec 900 
  hide details  
Reply
post #7 of 26
Meh, C&A is a store for the masses. If you buy something there you can be sure you will find at least somebody else with the same piece you bought. They target the mainstream market. These stores are everywhere in malls here, but I don't even bother going near them when I'm looking for clothes.
post #8 of 26
Do I care what people on Facebook think when I am buying clothing? No. thumb.gif

However, the actual technology behind this is quite interesting. I think that these are the first "smart hangers" that I have read about. I wonder what the cost per hanger is, and what hardware are they using? I can't imagine these things being incredibly cheap mostly due to the ability to update them wirelessly.
ColdCut
(14 items)
 
YetiKube
(19 items)
 
 
CPUMotherboardGraphicsRAM
5960x Asus Rampage V Extreme  XFX 295x2 Core Hydro Edition CORSAIR Vengeance LPX 16GB DDR4 2800 
Hard DriveHard DriveHard DriveOptical Drive
Samsung 850 Pro  Samsung 850 EVO Western Digital Black 3TB  LG Bluray Burner 16x 
CoolingOSMonitorPower
H110i GT Windows 8.1 Pro Asus 4k Corsair AX1500i  
CaseAudio
Corsair 900D Stock 
CPUMotherboardGraphicsRAM
(1) 2500K ASRock Extreme3 Gen3 GTX 780 Classified Mushkin 996995 DDR3 1600 (2 Sticks) 
Hard DriveHard DriveHard DriveOptical Drive
Samsung 840 Pro (1) 150GB Western Digital Raptor (1) 1TB Western Digital Black Caviar (1) Samsung SATA DVD Burner 
CoolingOSMonitorKeyboard
Antec Kuhler H2O 620 Windows 8.1 LG 21:9 Ultrawide 34" 3440x1440 Filco 114 key (Blue Cherry) / HHKB Pro 2 
PowerCaseMouseMouse Pad
Corsair HX850W - 850W Mountain Mods - U2 UFO Orginal - Gloss Black Logitech G400 / Razer Deathadder BE Razer Goliathus Extended / Artisan Hien VE (Sof... 
AudioOtherOther
Creative Sounds Blaster X-FI Titanium HD Asus USB N-53 Wireless USB adapter  12 Case Fans 
  hide details  
Reply
ColdCut
(14 items)
 
YetiKube
(19 items)
 
 
CPUMotherboardGraphicsRAM
5960x Asus Rampage V Extreme  XFX 295x2 Core Hydro Edition CORSAIR Vengeance LPX 16GB DDR4 2800 
Hard DriveHard DriveHard DriveOptical Drive
Samsung 850 Pro  Samsung 850 EVO Western Digital Black 3TB  LG Bluray Burner 16x 
CoolingOSMonitorPower
H110i GT Windows 8.1 Pro Asus 4k Corsair AX1500i  
CaseAudio
Corsair 900D Stock 
CPUMotherboardGraphicsRAM
(1) 2500K ASRock Extreme3 Gen3 GTX 780 Classified Mushkin 996995 DDR3 1600 (2 Sticks) 
Hard DriveHard DriveHard DriveOptical Drive
Samsung 840 Pro (1) 150GB Western Digital Raptor (1) 1TB Western Digital Black Caviar (1) Samsung SATA DVD Burner 
CoolingOSMonitorKeyboard
Antec Kuhler H2O 620 Windows 8.1 LG 21:9 Ultrawide 34" 3440x1440 Filco 114 key (Blue Cherry) / HHKB Pro 2 
PowerCaseMouseMouse Pad
Corsair HX850W - 850W Mountain Mods - U2 UFO Orginal - Gloss Black Logitech G400 / Razer Deathadder BE Razer Goliathus Extended / Artisan Hien VE (Sof... 
AudioOtherOther
Creative Sounds Blaster X-FI Titanium HD Asus USB N-53 Wireless USB adapter  12 Case Fans 
  hide details  
Reply
post #9 of 26
Quote:
Originally Posted by AtomicFrost View Post

Do I care what people on Facebook think when I am buying clothing? No. thumb.gif
However, the actual technology behind this is quite interesting. I think that these are the first "smart hangers" that I have read about. I wonder what the cost per hanger is, and what hardware are they using? I can't imagine these things being incredibly cheap mostly due to the ability to update them wirelessly.

Thank you. That's exactly what I wanted to say. With some items of clothing, I wouldn't be overly surprised of the hangers are worth more than the clothes.
Echo
(8 items)
 
   
CPUMotherboardGraphicsRAM
Intel Core i5-3570K Asus Maximus V Gene Asus Radeon HD 7970 3GB Mushkin Blackline 16GB 
Hard DriveHard DriveCaseOther
2x Samsung 830 256GB Seagate Barracuda 3TB Silverstone Temjin TJ08-E BeQuiet E9-700w 
CPUMotherboardRAMHard Drive
Intel i3-3225 ASUS P8B75-MLX Corsair Ballistix Tactical Western Digital Red 
OSPowerCaseOther
Ubuntu Corsair CX500M Norco RPC-4224 LSI SAS 9207-4i4e HBA 
Other
Chenbro CK22804 24-Port SAS Expander Card 
  hide details  
Reply
Echo
(8 items)
 
   
CPUMotherboardGraphicsRAM
Intel Core i5-3570K Asus Maximus V Gene Asus Radeon HD 7970 3GB Mushkin Blackline 16GB 
Hard DriveHard DriveCaseOther
2x Samsung 830 256GB Seagate Barracuda 3TB Silverstone Temjin TJ08-E BeQuiet E9-700w 
CPUMotherboardRAMHard Drive
Intel i3-3225 ASUS P8B75-MLX Corsair Ballistix Tactical Western Digital Red 
OSPowerCaseOther
Ubuntu Corsair CX500M Norco RPC-4224 LSI SAS 9207-4i4e HBA 
Other
Chenbro CK22804 24-Port SAS Expander Card 
  hide details  
Reply
post #10 of 26
You guys aren't seeing the big picture here. It would be pretty cool if stores expand upon this and come up with a way to show you ratings and reviews on in-store items. Rather than pulling out your phone and using the store's site to find the product (usually a pretty horrible site) the reviews are already there for you to check out.
Gaming Rig
(20 items)
 
  
CPUMotherboardGraphicsRAM
Intel 2500k, 4.6GHz, 1.304v ASRock P67 Extreme4 Gen3 2x Sapphire HD7970 OC with Boost, 1150 MHz/1550... 2x4GB DDR3 1600 Corsair Vengeance 
Hard DriveHard DriveHard DriveOptical Drive
Samsung 840 Pro Samsung 750GB HD753LJ Samsung F3 ASUS 24X DVD Combo Drive 
CoolingOSMonitorKeyboard
Noctua DH14 Windows 8 Professional x64 Crossover 27Q 27" IPS LED, 2560x1440 Logitech G11 
PowerCaseMouseMouse Pad
Corsair TX750 Cooler Master HAF932 Logitech G500 Custom 
AudioAudioAudioAudio
Creative X-Fi Titanium Fatal1ty 2x Dayton B652 Bookshelf Dayton DTA-100A Amplifier Dayton 12" SUB-1200 Subwoofer 
  hide details  
Reply
Gaming Rig
(20 items)
 
  
CPUMotherboardGraphicsRAM
Intel 2500k, 4.6GHz, 1.304v ASRock P67 Extreme4 Gen3 2x Sapphire HD7970 OC with Boost, 1150 MHz/1550... 2x4GB DDR3 1600 Corsair Vengeance 
Hard DriveHard DriveHard DriveOptical Drive
Samsung 840 Pro Samsung 750GB HD753LJ Samsung F3 ASUS 24X DVD Combo Drive 
CoolingOSMonitorKeyboard
Noctua DH14 Windows 8 Professional x64 Crossover 27Q 27" IPS LED, 2560x1440 Logitech G11 
PowerCaseMouseMouse Pad
Corsair TX750 Cooler Master HAF932 Logitech G500 Custom 
AudioAudioAudioAudio
Creative X-Fi Titanium Fatal1ty 2x Dayton B652 Bookshelf Dayton DTA-100A Amplifier Dayton 12" SUB-1200 Subwoofer 
  hide details  
Reply
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Technology and Science News
Overclock.net › Forums › Industry News › Technology and Science News › [Ubergizmo] Brazilian clothing store incorporates Facebook Like counters into their hangers