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[TheTechHaven] Apple to offer a MacBook Air at 799.99 - Page 2

post #11 of 55
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Quote:
Originally Posted by Artikbot View Post

Ridiculous.
If they picked the $1k Air and cut it to $800, now it would be a whole different story. But cheapening the already cheap Air? Now that's pathetic.

You are assuming at this point though, we don't have any clue as to what they will be cutting, or if like the ipad line, they will be offering the previous generation at a reduced price. We just have to wait an see honestly.
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post #12 of 55
Should be pretty nice with the educational discount thumb.gif
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post #13 of 55
I'm pretty sure that the $800 unit will be the one with the 11.6" display, which is too small to get any work done in my opinion.

However, if Apple can price the 13.3" Macbook Pro or Air at $1000 and include a 2.5" HDD (don't care about size or speed, I'll throw a Crucial M4 in there) or a 256GB SSD I'll pick one up for college.

Charging $1300 for the 13.3" Air is ridiculous. And only a 128GB SSD? Disgusting. You can get an ultrabook with better specs for $800.
post #14 of 55
Quote:
Originally Posted by DuckieHo View Post

This is probably in response to Intel's push for Ultrabooks.
This prices basically kills the competition who were going to try and beat out Apple on price.

Not that I've been looking too hard but it seemed like most of the ultrabooks weren't even that much cheaper than an Air.
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post #15 of 55
Quote:
Originally Posted by ComradeNF View Post

I'm pretty sure that the $800 unit will be the one with the 11.6" display, which is too small to get any work done in my opinion.
However, if Apple can price the 13.3" Macbook Pro or Air at $1000 and include a 2.5" HDD (don't care about size or speed, I'll throw a Crucial M4 in there) or a 256GB SSD I'll pick one up for college.
Charging $1300 for the 13.3" Air is ridiculous. And only a 128GB SSD? Disgusting. You can get an ultrabook with better specs for $800.

not exactly.. Other ultrabooks that are worth competing against the macbook air is asus zenbook, hp folio, and samsung series 9 which are priced around the same as the macbook air 13 inch.
    
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post #16 of 55
Quote:
Originally Posted by Sylon View Post

Am I the only one seeing something wrong with this? You don't see Gucci lowering their prices just to compete, these companies understand they are a premium brand, people will find you. Jobs will be rollin in his grave. First it was the commercials for the new ipad...they showed capabilities instead of creating a want, a desire like the old ipod commercials with the color background, people dancing and at the very end, the name of the product.
Apple is supposed to be a premium brand, offering something even slightly lower will damage your brand name. Imagine if the mass majority of university students had 799 mac book airs. All of a sudden, they don't seem so special do they. Just another semi cheap notebook.
We on this forum are different, most have no sense of brand loyalty, we go with the best at the current time however that is not how the world works. Steve worked hard to make sure the company had an image before any products were sold. I mean, remember the old MP3/MP4 days when you would go to bestbuy and see a section for MP3/MP4 players, then you get the iPods. Steve could have done commercials back then to show off the capabilities of the ipod, but he didn't. That is what everyone else does, "ooo look at this, now YOU must have it because look how easy this is now!!!!"
I understand their trying to sell units, but they must preserve what Steve has worked so hard for. This is basically apple saying they are scared, they need to attract as much people as possible. It is a complete 180 on the apple philosophy. I wonder how many more years apple can go like this.
People don't line up for weeks for a new feature or two. People line up for weeks for the image such a device brings. Clean, successful, fun, with the times. These days the electronic industry is merging with the fashion industry. You don't buy a piece of clothing because you LOVE the way it looks, or feels. No, you buy it because you think it will look good on you in someone else's eyes. Those who say otherwise, well there are always 40 year old virgins. Unless you are so wealthy you can have your own look....

This made me die a little inside.
post #17 of 55
Quote:
Originally Posted by jrbroad77 View Post

Good stuff. I'd put money on it being a Trinity Macbook Air; that would easily cut down close to $200 in cost on the CPU ( typical Intel ULV's are in the $3-400 range).
I wouldn't bet on it--Apple approached AMD for APUs, but AMD couldn't support the numbers they wanted at the time. I'd be willing to bet that they're sticking with that, and this will just be Intel SB/IB.
Quote:
Originally Posted by DuckieHo View Post

This is probably in response to Intel's push for Ultrabooks.
This prices basically kills the competition who were going to try and beat out Apple on price.
Agreed. It's bad enough that Apple strong-armed the cessation of the Zenbook production by Pegatron. But on the other hand, it would be interesting to see if this fairly drastic reduction in price has an effect on the choice of a Mac vs. non-Mac ultrabooks.
Quote:
Originally Posted by Sylon View Post

Am I the only one seeing something wrong with this?..snip...

I agree with the observation that this is different from the standard/historical Apple marketing philosophy. But to answer your question directly, I see nothing wrong with it. IMHO, I detest Apple as a company--mostly because of Steve Jobs and his "character"/attitude. I would ask--as a person that doesn't own a piece of Apple--what's so bad about it becoming more-available to the masses? Do you, as a consumer, not want more options vs. less?

Regardless, I don't think this price change is a permanent thing--it's to compete momentarily with the ultrabooks. As soon as Apple feels that it's retained its market share of that segment, I doubt they'll be slumming it much. Tim Cook is not really all that different from Steve Jobs in terms of business decision personality.
Edited by guyladouche - 5/7/12 at 9:47am
    
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post #18 of 55
What they need to do is make the original white Macbooks cost around $600. I do agree with the other comments though. We all hate on apple because they overcharge, but buying a Mac is like the idea of buying a BMW, you buy them for the prestige, not for the components.
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post #19 of 55
This is actually very tempting... I've been wanting an ultrabook for some time now.
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post #20 of 55
Quote:
Originally Posted by Sylon View Post

Am I the only one seeing something wrong with this? You don't see Gucci lowering their prices just to compete, these companies understand they are a premium brand, people will find you. Jobs will be rollin in his grave. First it was the commercials for the new ipad...they showed capabilities instead of creating a want, a desire like the old ipod commercials with the color background, people dancing and at the very end, the name of the product.
Apple is supposed to be a premium brand, offering something even slightly lower will damage your brand name. Imagine if the mass majority of university students had 799 mac book airs. All of a sudden, they don't seem so special do they. Just another semi cheap notebook.
We on this forum are different, most have no sense of brand loyalty, we go with the best at the current time however that is not how the world works. Steve worked hard to make sure the company had an image before any products were sold. I mean, remember the old MP3/MP4 days when you would go to bestbuy and see a section for MP3/MP4 players, then you get the iPods. Steve could have done commercials back then to show off the capabilities of the ipod, but he didn't. That is what everyone else does, "ooo look at this, now YOU must have it because look how easy this is now!!!!"
I understand their trying to sell units, but they must preserve what Steve has worked so hard for. This is basically apple saying they are scared, they need to attract as much people as possible. It is a complete 180 on the apple philosophy. I wonder how many more years apple can go like this.
People don't line up for weeks for a new feature or two. People line up for weeks for the image such a device brings. Clean, successful, fun, with the times. These days the electronic industry is merging with the fashion industry. You don't buy a piece of clothing because you LOVE the way it looks, or feels. No, you buy it because you think it will look good on you in someone else's eyes. Those who say otherwise, well there are always 40 year old virgins. Unless you are so wealthy you can have your own look....

This. The same case with BMW, their new designs suck compared to the older gen's. I've even thought of shooting the new designer and somehow making Chris Bangle return (wish i kid). During the Bangle era, BMW overtook Mercedes in sales, globally. Hope this doesnt happen with Android and Apple.Also, this cant be a competition to ultrabooks imo, since the companies directly copied the Macbook Air as their ultrabook. Maybe faster hardware, but still people buy the Apple not for the specs, for the looks (the case in turkey. some people have a lower income than the cost of their iphone (they are 1500TL where as the income is around 1200-1300TL. Some people doesnt even know how to spell iPhone.
 
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