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Originally Posted by jcde7ago 
This just propaganda for those on the fence about which way to go, and if they're impatient enough, this may push them over the edge toward the Red side, especially for the people tired of F5'ing multiple sites a day just to get a *chance* to buy a 680 or a 690 (let's not even talk about the 670 dropping - I predict 0 stock of that as well, given early performance indications).
Unfortunately, I don't know how effective this kind of advertising/marketing strategy is, as the people AMD are targeting with it that can actually afford to buy GPUs for upwards of $400, and if those people are sticking it out due to brand loyalty or because they just really want Kepler, this kind of poke will have little-to-no effect on those people. Yes, there will be those that will be pushed over the edge. But I can't imagine that it's a significant enough of a number that would have some sort of negative effect on the Green side.
And then there's the whole, "we know you've had no issues stocking the 7000 series, and we know you just dropped the price of the 7970 to $480 weeks ago just to compete with the 680, so doesn't this seem a tiny, tiny bit desperate in some regard?"
I mean, it CAN'T be a mere coincidence that this press release drops on the same day that Nvidia is given priority by TSMC to hit their May/June 28nm supply numbers. This is just free advertising for Nvidia, because everyone knows they can't keep the shelves stocked due to DEMAND, not because Nvidia is withholding stupid amounts of profits. Yes, supply is obviously nowhere near optimal, but when you're running out of $500-1000 GPUs in less than 5 minutes that they're stocked at ANY e-tailer, you're doing something incredibly, incredibly right.
And if we switched the roles of AMD and Nvidia RIGHT NOW, i'd be saying the exact same thing about AMD.
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Yes, because it has NOTHING to do with the fact that demand for Kepler is so ridiculously bonkers that even if Nvidia could churn out these cards, who's to say that they STILL wouldn't be flying off the shelves/e-shelves?In contrast,both GTX 680 and GTX 690 have not been supplied in any significant volume and continue to be unavailable at major stores like Newegg in the US and Alternate Europe (as of noon, Wednesday May 8th).
This just propaganda for those on the fence about which way to go, and if they're impatient enough, this may push them over the edge toward the Red side, especially for the people tired of F5'ing multiple sites a day just to get a *chance* to buy a 680 or a 690 (let's not even talk about the 670 dropping - I predict 0 stock of that as well, given early performance indications).
Unfortunately, I don't know how effective this kind of advertising/marketing strategy is, as the people AMD are targeting with it that can actually afford to buy GPUs for upwards of $400, and if those people are sticking it out due to brand loyalty or because they just really want Kepler, this kind of poke will have little-to-no effect on those people. Yes, there will be those that will be pushed over the edge. But I can't imagine that it's a significant enough of a number that would have some sort of negative effect on the Green side.
And then there's the whole, "we know you've had no issues stocking the 7000 series, and we know you just dropped the price of the 7970 to $480 weeks ago just to compete with the 680, so doesn't this seem a tiny, tiny bit desperate in some regard?"
I mean, it CAN'T be a mere coincidence that this press release drops on the same day that Nvidia is given priority by TSMC to hit their May/June 28nm supply numbers. This is just free advertising for Nvidia, because everyone knows they can't keep the shelves stocked due to DEMAND, not because Nvidia is withholding stupid amounts of profits. Yes, supply is obviously nowhere near optimal, but when you're running out of $500-1000 GPUs in less than 5 minutes that they're stocked at ANY e-tailer, you're doing something incredibly, incredibly right.
And if we switched the roles of AMD and Nvidia RIGHT NOW, i'd be saying the exact same thing about AMD.
680 demand obviously is quite high right now but it's foolish to pretend like yields aren't a huge part of the issue as well. You get to the point where if enough rumors say the exact same thing generally there's some truth to it. From before the 680s launch til now we've seen leaks of really bad yield issues from Nvidia. SA just reported less then 10k total dies shipped. Can't say for sure whether that's accurate obviously but I'm sure there's some truth to it.
And again if you're into overclocking which I'd imagine most people on this site are a single 7970 is a pretty awesome card. 6%-10% slower at stock is easily made up for by the fact most 7970s are hitting 30-40% OCs pretty easily. Still wouldn't be too eager to jump into a 7k series CF set up though.
OP MicroATX build
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OP MicroATX build
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