Why the case project was canceled and where we go from here.

Hey Folks,

I know that there has been alot of public outrage regarding the cancellation of the "Vector Series" case project. I know that there was alot of people looking forward to this project as well as I myself was one of these people. Id like to take a moment to explain why this project has been canceled and what the future holds for Lamptron moving into the computer case market.

First and foremost as alot of you have guessed, alot of the reasons behind the decision is associated with cost. You must remember this is a designer case exclusively built for enthusiasts. This is a very niche market here in the USA and EU this is not associated with massive production and sales. The case was extremely well constructed using only the best materials and in order to mimic that the price would have exceeded 199.99 USD probably pushing upwards of 299.99 USD and potentially higher depending on other factors.

Secondly the case design focused entirely on water-cooling. While this is not a bad thing in my eyes personally, upper management is looking for the case to have a combination of both in the interest of flexibility once again for the sake of sales. As you know once again the water-cooling community is a very niche market, and mass producing a product for a niche market is not as cost effective. Our goal is to broaden our reach where every major retailer stocks Lamptron computer cases for all to use from cheap budget builds to the highest end enthusiasts delivering that to you at minimal cost with the best quality.

So where do we plan on going in the future over the course of 2012? Well, it has been made a priority by upper management that at least ONE case product be released by the 2012 holiday season if not sooner. This is a major priority of ours as computer cases not only compliment our entire product lineup but give us room for expansion in ways that the company desperately needs. While our initial case designs may not be geared exclusively for enthusiasts, you can bet your ass that they will be extremely unique, and extremely well made and delivered to you at a very cost effective price. I hope you can understand the reasoning behind this and we look forward to having you all as future customers as we expand into our new product lineup's over the coming years.

Thanks again,
Robert @ Lamptron Marketing USA

I dont see how that is an excuse, seeing as how the company needs to make the money back on case sales for design and production costs. Regarding of how well made it is, the price would have put it at a point where it would not have been a fast moving product other then in the enthusiast community, which makes up a small percentage of overall case sales in general.

You would be correct, depending on the outcome of our introduction into case products, will determine how far we push into the enthusiast market for these more custom expensive designs. We love working with enthusiasts for these types of products but in order to keep producing products at the level of quality that we strive for, sales must sufficient enough to finance these projects.