Not quite. I would take a similar path to some of the more larger flashy companies (like Roccat or Razer) if I was involved in something that big.
I could have setup a project similar to BST's a couple years ago. I actually pulled out because I figured the risk factor is much larger than I could have had invested. Besides Factory OEMs can only guide you so far. I know much more than I knew back then.
PS: I don't feel qualified for such a position either. I mean I feel that I know more than some of these brands without r&d, but I'm really nothing without some sort of degree. ^^
Edited by Skylit - 8/27/12 at 3:25am