It's a fine line they have to deal with I think. On the one hand you have people like me... who wouldn't really mind if it took 10 minutes to boot to the desktop from a powered-off state, provided that it allowed me better control over everything! After all, once it's booted - I'm likely to just use sleep until I next do something with the hardware, so as long as that (waking from sleep) happens in 5-10 secs... I don't care.
However, there's a whole group of users who consider the number of seconds from cold boot to desktop to be a very powerful metric... I still have no idea why this is actually... do you only have 30 seconds to get into that multiplayer scrim? Are you going to die if you can't update your FB page for another 2 mintues? Is it because you already put the lube on... uh nevermind that one...
In any case the MB manufacturers have to cater to this crowd, because the reviewers do (to some extent at least)... It's much like it is with automobiles... despite the fact that most cars (if optimal gear ratios were used) would not
have a shift-point at 61mph... nearly all cars destined for the US market will. This is simply because the 0-60MPH times are always part of any magazine reviews... and people like to talk about that metric... despite it being practially meaningless.
Thankfully more are now including 1/4mi times and 0-100MPH times... but I digress.
Ultimately since that's important to some people - it's now an obvious goal of most MB manufacturers to at least enable the user to configure the BIOS to basically flash by almost instantly - thus also eliminating the ability to simply enter BIOS and make adjustments. Unfortunately, it's apparently not necessarily their goal to allow the rest of us to undo all
of those 'enhancements' in order to keep things functionally useful
. Edited by DiGiCiDAL - 7/9/13 at 2:38am