This article is sensationalist muckraking, concocted to appeal to ignorant readers, or should I say, ignorant people who fail to read.
This is a Goodwill charge off and is not the same as loosing that sum of money.
Goodwill is an accounting concept meaning the value of an entity over and above the value of its assets.
This is just an adjustment of value based on current market conditions which couldn't have been predicted five years ago.
Originally Posted by tpi2007
What Microsoft failed to realize with Bing was the same Google failed to realize with their attempt at a social network: there is a window of opportunity to get into the market and be successful, and both these companies failed to get into the market at the right time.
Microsoft tried getting into the search business when we had already had the first pioneers like Altavista and Yahoo give way to Google, and once Google did things in a better way, it established itself as the dominant force; the same can be said about social networks, the pioneers gave way to Facebook, which did things in a better way and after that it's much harder to succeed exactly when these companies are at their best, and it was exactly at this point in time when Microsoft with Bing and Google with their social network tried to enter the market. You either get in it after the first pioneers are running out of ideas or else you'll have to wait until the dominant forces start losing traction.
Also, one other thing to bear in mind is the fact that people don't like to put all the eggs in the same basket, which is to say, they don't like to share too much of their information with fewer companies, even if you end up sharing more than you want or realize, this is basic human behaviour, you are less likely to give more of your information to a company that already handles a lot of your data, if you can chose an alternative, you will.
Except Bing is successful... Its the 2nd largest web search engine despite only existing for a fraction of the time as its other competitors. What arbitrary measure of success do you appeal to? It certainly doesn't align with mine.
Originally Posted by perfectblade
So this is why they require you to use bing in wm8, despite the fact it is crap. Microsoft is the past, they can appeal to their support with business users because of their support for legacy stuff, but this same support is what makes them outdated and inneficient for consumers. They can continue to succeed with their support for business, but businesses dont updlate that much, which is bad news for ms. Maybe ms should switch to a subscription model for businesses lol
I use Bing over Google for everything. Some publications put Bing's accuracy over Google and not to mention Bing's integration with Nokia maps which is superior to Google Maps in international countries.
I've also gotten $20 in free Xbox Live games just by searching.