Its a good point, but, with every maker of a product (especially ones as big as AMD and Intel), they take a good look at their hand before making a play. As its been stated, the OEM market is far larger, and a majority of what drives that market is public awareness. Advertising on the host companies part plays into this, and if sales are going up, AMD is obviously finding a way to slip these procs to the consumer. Its not a bad thing, Core 2 Duo IS fairly new so that can be a possibility. Merom probably hasn't even been out for a month (I'm pretty sure, correct me with proof if im wrong). On behalf of that, if AMD can pull in enough funds to make a great architecture with 65nm, im all for it if its nice and cheap. After all, the basis for any Intel vs AMD vs Etc.. argument is price/performance, right?