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[Telegraph] Apple design chief: 'Our goal isn't to make money'

post #1 of 205
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Quote:
Apple might be the world’s most valuable company, with a market capitalisation of $556bn (£354bn), but its design chief insists it is not in business for the money.

Sir Jonathan Ive, the man credited with shaping the iPad and iPhone and whose personal fortune is estimated at $130m, said today that Apple’s guiding principal was nothing to do with its balance sheet, instead it simply wanted to make “great products”.

“Our goal isn’t to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it’s the truth,” said the British designer. “Our goal and what gets us excited is to try to make great products. We trust that if we are successful people will like them, and if we are operationally competent we will make revenue, but we are very clear about our goal.”

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post #2 of 205
well then they should stop overcharging if they dont want to make money.
 
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post #3 of 205
Why would someone even try to say something like that (i.e. how stupid does he think people are)? Of course it is entirely about money (and that's not a bad thing at all). They're a business. They better be in it for the money.
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post #4 of 205
I guess thats why they make, what, a 60% profit on every item sold?
 
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post #5 of 205
Quote:
Originally Posted by Banedox View Post

well then they should stop overcharging if they dont want to make money.

That's just your opinion.

Can I tell Ferrari to stop charging so much for their sports cars? rolleyes.gif
 
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post #6 of 205
Quote:
Originally Posted by kikkO View Post

That's just your opinion.
Can I tell Ferrari to stop charging so much for their sports cars? rolleyes.gif

While you're at it ask Bugatti to make the price of their Veyron a bit more reasonable too. Please.


Apple is a business, and the purpose of a business is to make money. End of story.
post #7 of 205
Quote:
Originally Posted by kikkO View Post

That's just your opinion.
Can I tell Ferrari to stop charging so much for their sports cars? rolleyes.gif

Ferrari aren't trying to claim they're not in it for the money. So, your comment makes no sense whatsoever.
Quote:
Originally Posted by Shrak View Post

Apple is a business, and the purpose of a business is to make money. End of story.

Also this isn't wholly true either.
post #8 of 205
Quote:
Originally Posted by kikkO View Post

That's just your opinion.
Can I tell Ferrari to stop charging so much for their sports cars? rolleyes.gif

Quote:
Originally Posted by Shrak View Post

While you're at it ask Bugatti to make the price of their Veyron a bit more reasonable too. Please.
Apple is a business, and the purpose of a business is to make money. End of story.

Are you guys for real? Those cars are worth every penny. Nothing about them are over rated. Your paying for performance, luxury and craftsmanship. You can't say that about Apple products...and I own some.
    
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post #9 of 205
^ Very, very true.

I wasn't sure if this was legit at first...
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post #10 of 205
Quote:
Originally Posted by Oupavoc View Post

Are you guys for real? Those cars are worth every penny. Nothing about them are over rated. Your paying for performance, luxury and craftsmanship. You can't say that about Apple products...and I own some.

Full machined aluminium chasis w/ gorrila glass for laptops and tablets with minimal-to-no-plastic and amazing customer support list go in 3...2...1...


And one of the only reasons they don't use ips panels is because they aren't thin enough to meet the form factor they're looking for. Although they use some really nice tn panel.
Edited by Shrak - 7/31/12 at 7:07pm
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