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Little off-topic, but it might be interesting...
As far as i know, The Avengers on Bluray is just 1080p like all other Bluray disc's.
Its all about aspect-ratios, the way movies are "filmed/made" by producers.
Most new movies are shot in a widescreen aspect-ratio of 2.35:1. To fit this on a monitor or tv without losing actual picture, they use the black bars on the top and bottom.
In this case, of The Avengers. The movie is made on a 1.78:1 ratio that does NOT use black bars. That is the reason it fills up your whole 1440p screen. (even on a 1080p source)
You will think, why don't these producers make their movies in 1.78:1 then, so we don't have these black bars any more? Well, its because movies are there to be seen in the cinema and besides that, some movies give a better watching experience on 1.78:1 than on 2:35:1 and visa versa.
Its difficult to explain, but take a look at the following article and give it a read.
http://www.highdefdigest.com/news/show/764
























