Originally Posted by S.M.
Companies pay off debts with other loans multiple times a day. It's the nature of competitive interest rates.
Intel has trademarked the Ultrabook name. There will never be fair competition in that market.
If their first solution would have been to use "Ultrabook", then they are destined to fail lol.
You don't do the same thing your competitor does and expect to win. ever. You need to do something different; something that would make people want your product over theirs.
Right now, what is different is that you can get great graphical capabilities on their chips (boasting up to 4 cores) for close to/cheaper than an Intel offering. However, they need to fuel the market for it.
I don't know how Ultrabooks are faring now that the netbook craze is nearly over; however, many - myself included - are eagerly waiting for a thin laptop with discrete graphics-level performance coupled with a good CPU and a very competitive price. Trinity will help close the gap a bit more. I haven't used AMD laptops probably since early Turion (which left a sour taste in my mouth).
People are buying tablets and portable machines, people want faster computers that don't overheat (a major barrier with discrete graphics when looking at small form factors). AMD's APUs offer good prices, but they need to invest a lot in marketing to draw attention to them. Enough people right now will easily pay more for an Intel chip in their laptops because they know Intel better than AMD. That needs to be changed.
It needs to be on the level of iPhone vs Droid or Windows vs OSX. The average customer needs to be aware that AMD is doing something right - something their competitor hadn't done in a while.
Bear in mind that though AMD is years ahead of Intel in GPU maturity, Intel is pumping money into their HD x000 graphics chips - a lot of it - and the gap is going to be closing with every generation if AMD stays stagnant.