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[TF] Ubisoft: PC Piracy Levels 95%, and 95% of Free-To-Play Users Do Not Pay - Page 29  

post #281 of 412
If price is such an issue for so many people stop paying it.

Seriously and without sarcasm; be patient. It's rare that I pay release price for ANY game. That is one thing I do love about steam. I just wait for about 6 months and get a reasonable price, for a fairly new game. Seriously, what's the rush?

(to be fair, I have a family, so I'm fairly busy, but still. When I was single, I was still fairly busy devil-smiley-019.gif )
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post #282 of 412
Quote:
Originally Posted by lordikon View Post

Quote:
Originally Posted by stargate125645 View Post

Quote:
Originally Posted by lordikon View Post


Pirating led to DRM, which did nothing to affect pirating. So...why are we arguing for DRM again?

The only effective DRM is one in which portions of the game code runs only on company-owned servers, so the only way anybody can play is by connecting to a server, which generally requires a login, which isn't given to non-paying customers. Unfortunately, this doesn't take care of 95% of games, which aren't online-only like MMOs. Diablo 3 did this, made a game that could have had a single player mode, and made the game online only, forcing latency into a mode that was essentially single-player (with the option to become multi-player). It technically worked, but at what cost?
  • Latency in a single player game.
  • Cannot play a single player game without internet
  • Cannot play a single player game when Blizzard's servers are down.
  • A patch comes out that you do not like, too bad, you have to have the game patched in order to even player single player.

So it's possible to have effective DRM, but at a cost to the gaming experience of your paying consumers.
You miss the point entirely! There is a difference between defending DRM and putting blame on pirates. If you don't want DRM, then get people to stop stealing IP!

DRM isn't to stop piracy, that should be pretty obvious since it hasn't done anything so far. So I'm not sure why you keep relating DRM to people pirating stuff.

My point was that they should be canceling DRM usage even if people continue to pirate. They're wasting time and money on it and hurting the paying consumers.

I'm in no way condoning piracy. As a game developer, piracy affects me directly (my paycheck), just as shoplifters affect retail employees directly. Going along with this line of thinking, it'd be like putting your retail customers through a bunch of security checks, even though those measures never caught any shoplifters.

The decision to use DRM should be simple:
  1. Can we implement it and have it be almost unnoticeable to the customer? Will it affect their experience? If it will, don't do it.
  2. If we implement it, will it prevent any amount of piracy to make it worth our time of implementing it? If not, don't do it.
Right, and laws that people don't obey aren't there to stop those crimes.
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post #283 of 412
I guess Activision-Blizzard is the wealthiest gaming company on the face of the planet not to mention one of the wealthiest companies, period because 95 percent of gamers pirate. Yeah ok.
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post #284 of 412
Quote:
Originally Posted by Telimektar View Post

Quote:
Originally Posted by lordikon View Post

DRM isn't to stop piracy, that should be pretty obvious since it hasn't done anything so far. So I'm not sure why you keep relating DRM to people pirating stuff.
My point was that they should be canceling DRM usage even if people continue to pirate. They're wasting time and money on it and hurting the paying consumers.
I'm in no way condoning piracy. As a game developer, piracy affects me directly (my paycheck), just as shoplifters affect retail employees directly. Going along with this line of thinking, it'd be like putting your retail customers through a bunch of security checks, even though those measures never caught any shoplifters.

I don't think publishers really think it'll stop piracy, it's just to delay it as much as possible, sometimes it works, it took quite some time for a crack to be available for Assassin's Creed 2 if I remember correctly.

Regardless, it's at a cost to customer experience. If you can't do DRM right, then don't do it. Steam doesn't require an always-online connection, Valve is still swimming in money. How much money is enough, at some point do you stop and say, "Hey, we're all rich, maybe we can make products that consider the customer before considering the small amount extra we'll earn through our nasty DRM." Maybe I'm living in a fantasy world, I know how corporations are with games and profits, which is a major reason why I don't work for corporations when I have the choice.
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post #285 of 412
Quote:
Originally Posted by lordikon View Post

Regardless, it's at a cost to customer experience. If you can't do DRM right, then don't do it. Steam doesn't require an always-online connection, Valve is still swimming in money. How much money is enough, at some point do you stop and say, "Hey, we're all rich, maybe we can make products that consider the customer before considering the small amount extra we'll earn through our nasty DRM." Maybe I'm living in a fantasy world, I know how corporations are with games and profits, which is a major reason why I don't work for corporations when I have the choice.

I don't call Steam with it's broken offline mode DRM done right, in fact I'm sure the constant connection to Steam servers is what inspired publishers with their new constantly Online DRM BS. I was perfectly fine with CD key only.
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post #286 of 412
What the hell, am I on ignore?
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post #287 of 412
Quote:
Originally Posted by stargate125645 View Post

Right, and laws that people don't obey aren't there to stop those crimes.

Laws aren't to prevent crimes...

It's the law that MAKES something a crime...
post #288 of 412
Quote:
Originally Posted by lordikon View Post

Regardless, it's at a cost to customer experience. If you can't do DRM right, then don't do it. Steam doesn't require an always-online connection, Valve is still swimming in money. How much money is enough, at some point do you stop and say, "Hey, we're all rich, maybe we can make products that consider the customer before considering the small amount extra we'll earn through our nasty DRM." Maybe I'm living in a fantasy world, I know how corporations are with games and profits, which is a major reason why I don't work for corporations when I have the choice.

You're sort of right in that DRM is not there to prevent piracy. I don't know the specifics of where you work but where I work DRM is mainly there to keep the game uncracked for as long as possible. If we make it a week it was a good week. Software sales are heavily front loaded and this where the argument that says no pirates would buy the software anyway fails. We have data that says games that make it 5-7 days without being cracked do better on average.

Also I literally have boxes of PC games and have never been locked out of a game due to DRM.

People might want to count their blessings to because trust me when I say people noticed when Blizz did so well with Diablo 3. I know gamers hated it but I have absolutely no issue with a company protecting it's product. You will see more and more games shipping with this kind of system.
Edited by jtom320 - 8/23/12 at 3:06pm
    
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post #289 of 412
Quote:
Originally Posted by jtom320 View Post

Quote:
Originally Posted by lordikon View Post

Regardless, it's at a cost to customer experience. If you can't do DRM right, then don't do it. Steam doesn't require an always-online connection, Valve is still swimming in money. How much money is enough, at some point do you stop and say, "Hey, we're all rich, maybe we can make products that consider the customer before considering the small amount extra we'll earn through our nasty DRM." Maybe I'm living in a fantasy world, I know how corporations are with games and profits, which is a major reason why I don't work for corporations when I have the choice.

You're sort of right in that DRM is not there to prevent piracy. I don't know the specifics of where you work but where I work DRM is mainly there to keep the game uncracked for as long as possible. If we make it a week it was a good week. Software sales are heavily front loaded and this where the argument that says no pirates would buy the software anyway fails. We have data that says games that make it 5-7 days without being cracked do better on average.
Even so, that doesn't exactly give points to Ubisoft's DRM. You can count on one hand the number of games that were not cracked PRIOR to their release.
    
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post #290 of 412
Quote:
Originally Posted by mad0314 View Post

Even so, that doesn't exactly give points to Ubisoft's DRM. You can count on one hand the number of games that were not cracked PRIOR to their release.

And games that are cracked prior to release to especially bad. Fact of the matter is that if pirates didn't pirate we wouldn't have DRM. You can cry about a company trying to protect it's product all you want but they are totally justified in doing it. Especially when you see numbers like this. I'm sure the 95% number is slightly inflated but I would bet it's not all that far off. When you look at pirated numbers + games sold PC games tend to do as well or nearly as well console versions. Just imagine how many more resources would be put into PC if this didn't exist.

I said this earlier but on a game like Crysis 2 which was illegally downloaded 4 million times 10% of those four million would have been game-changing. 50% and Crytek would probabally still be making PC exclusives. Even if you want to argue that every pirated copy isn't a lost sale even a small portion of the total amount would be huge for the pub/dev involved. This is part of the reason why you see pubs allowing such deep discounts of their titles on DD services. If they can just make a fraction of MSRP back rather then have someone pirate it it's a huge win.
    
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