This is likely not true.
They need performance architectures to scale up and down for their server market.
Therefore they use that architecture for desktop parts as well to fill another price point in the consumer market. They don't really spend a lot in marketing any more so I can't see how this is an expensive market venture.
Though I do believe it is better for profits if they shift focus to mainstream parts (which is what they are already doing).
Edited by Slappa - 8/22/12 at 1:28pm
They need performance architectures to scale up and down for their server market.
Therefore they use that architecture for desktop parts as well to fill another price point in the consumer market. They don't really spend a lot in marketing any more so I can't see how this is an expensive market venture.
Though I do believe it is better for profits if they shift focus to mainstream parts (which is what they are already doing).
Edited by Slappa - 8/22/12 at 1:28pm

















