Originally Posted by CorsairGeorge
I normally don't answer logistics questions, but we don't ship from Asia to the US to Europe. We usually have containers full of cases leave the docks in Asia and go either to the US or to Europe directly. In many cases we don't even hit our own hubs, we just ship the container direct to Newegg or something. The fewer "touches", the more economical the shipping technique.
EDIT - some more info.
As for EU/UK pricing, that would depend heavily on where you buy from. This gets a bit logistics heavy, but let's say you have a case that fits 500 units in a container.
That container ships to the following ports from Asia at these (made up) prices:
US - Los Angeles - $3000
US - Miami - $4000
US - New Jersey - $4500
UK - London - $4500
EU - France - $4500
EU - Norway - $5000
Now the per-unit shipping cost adder is different per region. In the the US - Los Angeles costs are $6 per unit, and the EU - Norway costs are $10 per unit. Not to mention that VAT in Europe is close to 20% in some regions. In the US, most of the big case sellers (Amazon, Newegg, Microcenter) can buy direct from us, since they can take containers. Only smaller resellers go through distributors. In Europe, it's very different.
There's no "Newegg" for all of Europe. In Germany Caseking and Alternate might be the big accounts, but there are dozens of smaller guys. In the UK you have Scan and OCUK, but you also have a few smaller guys. France, Spain, Italy, Greece, Hungary, Switzerland, Denmark - all these countries have one or two "big" resellers and then a bunch of smaller ones. And in some countries a "big" reseller is only a fraction of what, say, Newegg can sell to the US.
Newegg serves the US which is 300 million people plus, whereas, say, Sweden is about 10-15 million people I think.
What this means is that a lot of Europe is run through distribution. You have large distributors that buy the full container, and then they distribute smaller amounts to the reseller.
So Distributor X buys the container of 500 units, stores it in their warehouse. Then they sell 50 units to Reseller Z in Germany, and they charge fee for shipping/handling and a little for profit. They sell 70 units to Reseller Y in Germany, and 110 units to Reseller W in Austria. Each guy gets a slightly different price based on his shipping cost from the distributor and their programs with the distributor.
Then, of course, the reseller has to make money so they markup the product so they can stay in business and turn a profit.
Now we can see why the pricing in many European countries is different than in the US. This is all changing slightly because Amazon is making a big Europe push. They're trying to bring their logistical expertise to all kinds of products in Europe and offering many regions a huge benefit. From a logistics perspective, Amazon is going to change a lot of things I think.
So this gives you an idea of why a case that costs $200 in the US can sometimes cost €200 instead of the exchange rate directly, which would make it closer to €155 or something. You have to add in the extra shipping costs, the extra handling/margin from the distributors, plus the margin from the reseller. And then on top of that, you get VAT.
In the US, at Newegg, it's fairly simple: lower shipping costs, tighter margin structure since there's no distributor, and US sales tax is state-based, and sometimes doesn't even exist. For example, I think Oregon doesn't have a sales tax, so anything they buy, that's the price. They order a $200 case on newegg, they pay $200. Where I live it's about 9%, so if I order that same $200 case, I add $18 to the top. And of course VAT is like 19% or whatever, so that would be even higher in Europe.
Hope this clears some things up.