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[The Verge] MS unveils new logo - Page 18

post #171 of 186
I'm in the process of making a Windows 8 inspired wallpaper to commemorate the new logo, lol. Here's the first revision tongue.gif It needs work for sure, but I think it's OK for something I cobbled together in 15 minutes or so.

    
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post #172 of 186
Quote:
Originally Posted by Warmonger View Post


/whining about plain logos
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post #173 of 186
when I opened the thread I expected M$
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post #174 of 186
The fact that they only just made the Windows logo monochrome and now they've added the old style one to their company logo is rather amusing. I guess the product marketing and corporate marketing teams don't talk much.
    
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post #175 of 186
Quote:
Originally Posted by Warmonger View Post

Agreed. Here is also a picture I found posted on the Windows facebook just a few minutes ago. Goes to show these people that the new logo isn't bad at all.

There's the problem, we aren't talking about a picture here. Its a logo for christ sake people. I really suggest you guys read and understand what a logo is.

???
Do you even know what the guy was saying?
Quote:
Originally Posted by Warmonger View Post

You cannot make a complex 3D logo without it being insanely large in size. Unless you saturate its quality big time to cut down file size. Not only that, it's easier for the company to place them just about everywhere.

He is basically saying this:


Costs more resources to show then this:

It doesn't matter because both are 2D. Even if you carve the first one into granite, it will still be 2D. On the software side of things, a logo is displayed as a picture file.

I really don't know at what part you disagree with me.
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post #176 of 186
I'm not sure if this has been posted in this thread yet, but here is the so called new logo of Microsoft..
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post #177 of 186
I like the font, clean and attractive.
 
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post #178 of 186
Quote:
Originally Posted by .:hybrid:. View Post

He is basically saying this:

Costs more resources to show then this:

It does; 3.5x in fact. But this is all irrelevant anyway because bandwidth is one of the least important factors for creating a logo. Complex logos aren't any better than simple ones. In fact they can be a whole lot worse. People recognise logos by shape and colour. If the logo is too complex they won't be able to remember it very well, so simple logos can be quite effective.
    
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post #179 of 186
Quote:
Originally Posted by randomizer View Post

It does; 3.5x in fact. But this is all irrelevant anyway because bandwidth is one of the least important factors for creating a logo. Complex logos aren't any better than simple ones. In fact they can be a whole lot worse. People recognise logos by shape and colour. If the logo is too complex they won't be able to remember it very well, so simple logos can be quite effective.

The same could be said in reverse. If your logo is too simple, no one will ever recognize it.

If you walk by a store front and there is a green circle on the door, you're not going to assume it's the company logo, you're gonna think a 6 year old was in the area earlier that day with a pack of stickers.


The point is there are extremes in all things and in all directions. Logos are best when they avoid said extremes. Anything else comes down to personal taste and as you and others have said, things like bandwidth cost and media format are totally irrelevant, and make for asinine arguments.
Edited by Zero4549 - 8/25/12 at 9:35am
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post #180 of 186
I like it.
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