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[The Verge] MS unveils new logo - Page 10

post #91 of 186
My 6 week old cousin could make a better logo....
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post #92 of 186
It looks good on their website and other simple pages... Although when put on Youtube, it looks like a joke....sort of like some 8 year old made in paint for sure.

Almost getting sick of this minimalistic trend........seems like we are going backwards on everything now.
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post #93 of 186
Quote:
Originally Posted by NateN34 View Post

It looks good on their website and other simple pages... Although when put on Youtube, it looks like a joke....sort of like some 8 year old made in paint for sure.
Almost getting sick of this minimalistic trend........seems like we are going backwards on everything now.

Eugh... Thats so mainstream. Get with the times everyones indie now
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post #94 of 186
Is it just me, or do the colors on the Window seem much brighter? Not diggin the font choice. Miss that "s". thumbsdownsmileyanim.gif
    
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post #95 of 186
easily recreated in paint. they could have put a little bit more work into it...... but i am liking the minimalist way.
 
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post #96 of 186
Coulda, probably, i don't know, made it something creative.
Quote:
Originally Posted by Abs.exe View Post

Microsoft think we like Metro lol
I wonder if they ever go on the internet...
The internet is just a fad.
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post #97 of 186
Quote:
Originally Posted by Pnanasnoic View Post

 It looks fine. But If I saw it I might not have noticed it was anything new. Is that bad?

and effectiveness of effective minimalistic logo wins. No, it's a very good thing (for MS) as you still have the brand association of it's past but all the pluses of minimalism.
If you break the emotional association of the brand logo with the new design, you are asking for big trouble (ala The Gap).

Minimalistic designs are more recognised, create stronger emotional brand association.

The McDonald's arch, the Nike swoosh, the Microsoft Windows, the IBM 'IBM', the Apple 'eaten apple'.
Simple but unique.

As the 'flagship' logo, you must keep it simple / minimalistic for your brand to be easily recognised.
In business, logos mean a lot. Logos serve business recognition and emotional attachment purposes, not works of art.

An example of the strong bold font used in the 'Asus' logo, which conveys 'solid-ness' or 'toughness', which you want the consumer to associate with your brand.

A soft minimialistic look is what you want if say a strong part of your demographic is 'mainstream' or a very large broad demographic, as it's seen to be 'friendly' + easily recognisable and 'modern'. The less time it takes for a consumer to register that a logo is your company, the far better.

Consumer psychology is awesome to follow lols. No one is fully immune to it. It's just the degree of immunity.
Edited by chinesekiwi - 8/23/12 at 4:33pm
post #98 of 186
I personally like the logo as well. nice and simple.
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post #99 of 186
So this is why they changed the Windows logo.

Good work, Microsoft thumb.gif
post #100 of 186
I like the look hate the 2D though.
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