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[BusinessWeek] Plugged In: AMD bets future on bold vision

post #1 of 75
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[SOURCE LINK]

Quote:
Sept. 09--From a conventional business point of view, this hasn't been a great year for Advanced Micro Devices Inc.  Despite those disappointments, AMD continues to push ahead doggedly on its vision for a dramatically changed computing landscape.

 

Mark Papermaster, the company's chief technology officer, sketched the vision at a recent conference when he talked about the coming era of "Surround Computing," where many people will be constantly interacting with many different kinds of computers using voice commands, facial expressions and gestures rather than the traditional keyboard and mouse.

 

That sounds like a mouthful, but what it means is the classic, decades-old computing architecture, known as x86, won't be at the center of everything AMD does going forward. It will still have a role, but it won't be everywhere.

 

That's why AMD this summer announced its collaboration with ARM and other players to create something called the Heterogeneous Systems Architecture, which is a real mouthful. HSA is engaged in creating the basic software tools that help programmers create lots of new applications for these complex new chips that have different kinds of computing going on all at once.

 

AMD already makes chips like this. They are called accelerated processing units and combine a computer processor and a graphics processor on the same piece of silicon.  Those chips, which include AMD's recently released Trinity processors for laptop and desktop computers, are great for multimedia computing and graphics. But with better software they could become enormously more powerful computing engines.

I think that everyone needs to read this, now. And everyone needs to realize that if Intel is not able to come up with some sort of coding architecture that can rival HSA, AMD is going to dominate in every market and in every task so long as software companies keep jumping on board. All those new hardware innovations... the 14nm, the 2x graphics performance, the 22nm Atom, none of them are going to amount to anything anymore. It's sad, but I think the future where I see AMD dominating without having to make huge investments in moving hardware forward at all anymore is a future that is better for everybody.

 

With a huge amount of developer-based support, HSA could and will bring AMD so far up top that there will be no competition to worry about. It seems crazy, and I love just that. I think I'm willing to be that confident.


Edited by xd_1771 - 9/14/12 at 4:13pm
post #2 of 75
Fusion is future wink.gif
    
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post #3 of 75
I really hope it works out for AMD. It would be sad seeing them stop selling consumer cpus or even go under.
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post #4 of 75
how about that
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post #5 of 75
Quote:
Originally Posted by catbuster View Post

Fusion is future wink.gif

True story
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post #6 of 75
Quote:
Originally Posted by xd_1771 View Post

I think that everyone needs to read this, now. And everyone needs to realize that if Intel is not able to come up with some sort of coding architecture that can rival HSA, AMD is going to dominate in every market and in every task so long as software companies keep jumping on board. All those new hardware innovations... the 14nm, the 2x graphics performance, the 22nm Atom, none of them are going to amount to anything anymore. It's sad, but I think the future where I see AMD dominating without having to make huge investments in moving hardware forward at all anymore is a future that is better for everybody.

Keep in mind: AMD already has ahold of supplying chips for at least one and possibly two next-generation gaming consoles, and new releases like the FirePro APU are helping them achieve strong ties with software companies/coders. HSA could and will bring AMD so far up top that there will be no competition to worry about. It seems crazy, and I love just that.

Not really... since HSA is required to be ISA/architecture agnostic. It's like OpenCL..... NVIDIA has CUDA but supports the open standard OpenCL. There is no reason why NVIDIA or any other company not to support OpenCL if they wanted to. HSA is the same.
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post #7 of 75
Quote:
Originally Posted by xd_1771 View Post

[SOURCE LINK]
I think that everyone needs to read this, now. And everyone needs to realize that if Intel is not able to come up with some sort of coding architecture that can rival HSA, AMD is going to dominate in every market and in every task so long as software companies keep jumping on board. All those new hardware innovations... the 14nm, the 2x graphics performance, the 22nm Atom, none of them are going to amount to anything anymore. It's sad, but I think the future where I see AMD dominating without having to make huge investments in moving hardware forward at all anymore is a future that is better for everybody.

Keep in mind: AMD already has ahold of supplying chips for at least one and possibly two next-generation gaming consoles, and new releases like the FirePro APU are helping them achieve strong ties with software companies/coders. HSA could and will bring AMD so far up top that there will be no competition to worry about. It seems crazy, and I love just that.

Can it play Crysis?
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post #8 of 75
unless such things would be able to shoot out huge amount of FLOPS(which i dont see how), then i do not see amd beating intel in the server/hpc segment; even the desktop/gaming would not gain much from this

however this does seem great for "mobile" platforms
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post #9 of 75
Quote:
Originally Posted by liskawc View Post

unless such things would be able to shoot out huge amount of FLOPS(which i dont see how), then i do not see amd beating intel in the server/hpc segment; even the desktop/gaming would not gain much from this
however this does seem great for "mobile" platforms

Huh? HSA is to make development easier. It does benefit servers/HPC... ever try to program for a GPU?
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post #10 of 75
Quote:
Originally Posted by DuckieHo View Post

Not really... since HSA is required to be ISA/architecture agnostic. It's like OpenCL..... NVIDIA has CUDA but supports the open standard OpenCL. There is no reason why NVIDIA or any other company not to support OpenCL if they wanted to. HSA is the same.

I thought HSA worked at the hardware level, not software level?

Edit: Nvm, also works at the software level.
Edited by Tsumi - 9/14/12 at 12:46pm
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