To me, it almost sounds (or does sound) as if this were some form of trying to aim at software developers and let them know that there is another way to program for CPU's. In short what I'm saying is, this is kind of dumbed down from what I'm used to from "developers." This instance is kind of lacking in structure as far as an information standpoint. Not only does this lead to more questions, but also leads to more issues as far as what is expected. The main issue here is that programmers do not want to learn or even HEAR about another language, only a form of programming language that makes their job easier, and this by far is not easier.
I'm weary of AMD trying to weave their way into the CPU market not, instead of "earn" their way in. I believe they WERE on the right track many years ago, but that is not today. I fear more than am happy of the views of today. More and more want to try to compete, instead of actually compete. In another view, more players wish to sit on the bench, rather than play the real game because it is less work and more money. In my eyes, AMD is going backwards and not forwards as a company. It's like feigning laziness for success. One can only believe for so long that they are the best but in actuality, are only riding off anothers success.
To me, the real pain here lies in the fact that AMD SHOULD have been a leader in the industry, but today STILL fall short of Intel's dealings. I, for one, wish that AMD would instead of publishing articles, show that they are a true leading amongst the industry. I have been a long time follower of AMD, but tell me why it is that I cannot aim to purchase AMD architecture when I really want to? Intel has always had the "best" processors in the industry and I feel that if AMD does not do BETTER (in terms of their strategy,) then they are doomed to fail as all that came before them. Regardless, if AMD does not take into account what is happening/what is in their best interests, then they are certainly doomed to fail.