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[ITP]The danger Intel's Haswell poses to Nvidia and AMD  

post #1 of 190
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Intel’s next-generation architecture, codenamed Haswell, isn’t just another “tock” in Intel’s tick/tock cadence; it’s a serious threat to both AMD and Nvidia. For the first time, Intel is poised to challenge both companies in the mainstream graphics market while simultaneously eroding Nvidia’s edge in the GPGPU business. Its low-power, 10 Watt TDP ULV parts will challenge the price/performance ratio of AMD’s second-generation Brazos SoC (codenamed Kabini) as well as any ARM-based Windows 8 notebooks that companies like Qualcomm might bring to market.

Haswell’s GPU is a tweaked version of the cores currently deployed in Ivy Bridge. What’s really changing is the shader loadout; Intel will offer Haswell in 10, 20, and 40-shader flavours (GT1, GT2, and GT3). The chip will also be offered in variants that include up to 128MB in on-package RAM, a feature that provides the GPU with a small dedicated pool of memory. Intel isn’t talking much about the GPU changes, but the company has stated that the new GT3 configuration offers “up to 2x” the performance of Ivy Bridge’s HD 4000 graphics.

No, Haswell won’t drive AMD out of business or frighten Nvidia into dumping Tesla – but unless Intel completely blows its roadmap, it’ll drive both companies further towards the margins of computing. For AMD, that move is very literal; the company is being forced into the low-end products that Intel doesn’t want to bother with.

For Nvidia, it means scrambling to convince OEMs to allocate space for discrete GPUs at a time when Intel’s marketing dollars and consumer preferences are aligned against it. Enthusiast preferences, Intel’s historically weak driver support, and Nvidia’s own brand recognition will help, but the IT industry is littered with the bones of companies that treated their brand as an unassailable bulwark rather than a sand castle. Enthusiasts that care about performance tend to follow it, wherever it goes.


Read more: http://www.itproportal.com/2012/09/18/the-danger-intels-haswell-poses-to-nvidia-and-amd/#ixzz26rhnm4av
    
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post #2 of 190
well isnt this great! intel will turn into the next apple, and sue everyone for everything, and run every other competition to the ground! sure will be swell when they charge what ever they want, and no one will be there to stop them... *sarcasm
post #3 of 190
It's great that Intel is putting nice iGPU's in their processors but I don't think that they'll be able to compete with AMD's APU's graphics wise anytime soon.

http://www.facebook.com/l.php?u=http%3A%2F%2Fhexus.net%2Ftech%2Fnews%2Fcpu%2F29360-demo-shows-amd-mobile-llano-apu-bettering-intels-sandy-bridge-chip%2F&h=bAQFz8ARn

^

The video above demonstrates the Llano Mobile APU's vs Intels Mobile Sandy Bridge. Trinity is going to be even more impressive and Ivy Bridge hardly improved on Sandy Bridge. Even if Haswell's graphics are twice as powerful I don't think it will be on Trinity's level.
Edited by M3T4LM4N222 - 9/18/12 at 4:41pm
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post #4 of 190
Quote:
Originally Posted by M3T4LM4N222 View Post

It's great that Intel is putting nice iGPU's in their processors but I don't think that they'll be able to compete with AMD's APU's graphics wise anytime soon.
http://www.facebook.com/l.php?u=http%3A%2F%2Fhexus.net%2Ftech%2Fnews%2Fcpu%2F29360-demo-shows-amd-mobile-llano-apu-bettering-intels-sandy-bridge-chip%2F&h=bAQFz8ARn
^
The video above demonstrates the Llano Mobile APU's vs Intels Mobile Sandy Bridge.

Both of which aren't really relevant when it comes to Haswell. And you're missing the point. The iGP in Haswell will be more than enough for any mainstream consumer so AMD can tout higher iGP performance all it wants, it won't convince the majority of people to buy their chips
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post #5 of 190
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Originally Posted by geoxile View Post


Both of which aren't really relevant when it comes to Haswell. And you're missing the point. The iGP in Haswell will be more than enough for any mainstream consumer so AMD can tout higher iGP performance all it wants, it won't convince the majority of people to buy their chips

This. And it's 128 Mb of *on package* ram. Ever run an L3 cache benchmark and compared it to ddr3? Yeah, I think AMD should be worried.

The first person to say "what about gpgpu compiting" shall be shot in the face. Grandma, at best, only wants to play HD video. No one who matters to the consumer-level bottom line uses gpgpu.
post #6 of 190
Quote:
Originally Posted by geoxile View Post

Both of which aren't really relevant when it comes to Haswell. And you're missing the point. The iGP in Haswell will be more than enough for any mainstream consumer so AMD can tout higher iGP performance all it wants, it won't convince the majority of people to buy their chips

The iGP in APUs will be more than enough for any mainstream consumer so Intel can tout higher iGP performance all it wants, it won't convince the majority of people to buy their chips

P.S: The iGP in the Nehalems was more than enough for mainstream consumers.
post #7 of 190
Quote:
GT3 configuration offers “up to 2x” the performance of Ivy Bridge’s HD 4000 graphics.
Whoopie.
post #8 of 190
actually i saw haswell play MW3 and it was actually decent enough to play.
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post #9 of 190
Quote:
Originally Posted by geoxile View Post

Both of which aren't really relevant when it comes to Haswell. And you're missing the point. The iGP in Haswell will be more than enough for any mainstream consumer so AMD can tout higher iGP performance all it wants, it won't convince the majority of people to buy their chips

My point is - Even if Haswell's graphics are twice as fast as Ivy's I still think Trinity or Kaveri will be more impressive graphics wise. Not to mention Trinity/Kaveri APU's can be crossfired with dedicated ATI GPU's. I know Intel's processors have better overall processing power and Intel has the ability to create great iGPU's. There's no denying that. Another thing to look at is price per graphics performance. If Haswell's high end is the only one with impressive graphics ($300) but AMD offers Quad Cores with impressive graphics ($100) then which one is truly a better value for most consumers??


Either way all these iGPU improvements are great for the common user. I am building a FM1 build for both of my younger brothers so they have a computer and can do mild gaming at a low price.
Edited by M3T4LM4N222 - 9/18/12 at 4:59pm
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post #10 of 190
Quote:
Originally Posted by Sin0822 View Post

actually i saw haswell play MW3 and it was actually decent enough to play.
What setting ? biggrin.gif
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