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[PCMag] Apple's Schiller: iPhone 5 Scratching, Chipping Is 'Normal' - Page 9

post #81 of 200
Quote:
Originally Posted by tsm106 View Post

Like I said, Apple to yall: You're doing it wrong!

"Yall"? Well, I don't own a single Apple product and have a bit of disdain towards them. That now in the open, Apple has, for once, a completely valid response.
Quote:
Originally Posted by tsm106 View Post

Rofl, cheap and iphone in the same argument/paragraph.

Cheap in manufacturing cost, not in the cost to the end user. Ultimately the manufacturing cost is of bigger concern than the end user cost in a product.
Quote:
Originally Posted by ghostrider85 View Post

yeah, but what can you say about the damaged phones out of the box?

There are more than enough answers to this.

1) The shipper
2) Handling in store prior to customer taking possession.
3) Lack of QC at the manufacturing facility.
4) Poor manufacturing before QC.
Quote:
Originally Posted by Nocturin View Post

So why machined aluminum but not a magnesium alloy? headscratch.gif

Much more expensive to use and harder to work with.
    
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post #82 of 200
Apple consumer logic:

"OMG, I got a normal scratch! My whole < insert Apple product name here > is now bokeded. sad-smiley-002.gif"
Edited by Sean Webster - 9/25/12 at 6:58pm
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post #83 of 200
Quote:
Originally Posted by alcal View Post

The fact that the phones scuff bothers me a little bit, but what riles me up infinitely more is that phone owners are almost expected to put cases on their phones. If a phone looks good and is thin then why the hell should anyone put a case on it. I'm not an apple fan, but seeing iPhone owners with huge bulky cases makes me facepalm every time. My AT&T Gs2 never saw the inside of a case and the screen remained scratch free for its entire life.
On another note, my HTC One X screen gets scratched far too easily (hundreds of micro scratches in a few weeks where gs2 got none in over a year)--yet another instance of phone not built to withstand life without a case.
Why even bother with nice slim machines if they have to be swaddled in a centimeter of ugly rubber and plastic? solid-color polycarbonate bodies (which don't show scratches like aluminum) like nokia's and nice galaxy s II esque glass should be the norm (removable batteries be damned).

http://www.seidioonline.com/apple-iphone-5-surface-case-black-p/csr3iph5-bk.htm

 

End of story

 
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post #84 of 200
Quote:
Originally Posted by Lord Xeb View Post

Too expensive. Aluminum - 95 cents per pound. Magnesium - $3.70 per 100 grams. 

Lets assume these figures for manufacturing an iPhone 5 are correct:


Source

Those are some pretty impressive profit margins. I think it's fair to say that the iPhone has been considered THE phone to beat for many years now. I think it was a poor choice to skimp on some extra costs of manufacturing to absolutely ensure that it could be the best in every way. Even if it costs them an extra $75 Million to manufacture all their phones this way, that's a drop in the bucket when looking at the bigger picture sales figures.

Magnesium is a pretty common material, to be honest. Powder-coated magnesium alloys have been used in the Dell Latitude for many years not to mention the fact that powder coating is more durable. Also, 100 grams of magnesium is quite a bit especially when considering it weighs less than aluminum. The entire iPhone 5 weighs 112 grams. $1-2 worth of Magnesium would have been more than enough. I'm certain there are some more complex steps that go into utilizing magnesium, but this is a premium product. It's not the time to skimp, in my opinion.

No, I'm not an engineer or a metallurgist, but I am an iPhone owner with just enough knowledge to know that they could have done better if they really wanted to. They still would have pulled off some huge profit margins while doing it as well.
Edited by UnrulyCactus - 9/25/12 at 8:02pm
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post #85 of 200
Maybe this is why phones should just be made of plastic and kevlar like the Droid Razr.... and no I don't own one.
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post #86 of 200
Quote:
Originally Posted by UnrulyCactus View Post

Lets assume these figures for manufacturing an iPhone 5 are correct:

Source
Those are some pretty impressive profit margins. I think it's fair to say that the iPhone has been considered THE phone to beat for many years now. I think it was a poor choice to skimp on some extra costs of manufacturing to absolutely ensure that it could be the best in every way. Even if it costs them an extra $75 Million to manufacture all their phones this way, that's a drop in the bucket when looking at the bigger picture sales figures.
Magnesium is a pretty common material, to be honest. Powder-coated magnesium alloys have been used in the Dell Latitude for many years not to mention the fact that powder coating is more durable. Also, 100 grams of magnesium is quite a bit especially when considering it weighs less than aluminum. The entire iPhone 5 weighs 112 grams. $1-2 worth of Magnesium would have been more than enough. I'm certain there are some more complex steps that go into utilizing magnesium, but this is a premium product. It's not the time to skimp, in my opinion.
No, I'm not an engineer or a metallurgist, but I am an iPhone owner with just enough knowledge to know that they could have done better if they really wanted to. They still would have pulled off some huge profit margins while doing it as well.

Those profit margins assume people purchase these out of contract and at full retail....

Let's be real, how many people are actually going to be doing that? A stab in the dark, I am thinking a low single digit percentage. Now let's look at the contract subsidized cost....

If Apple were to get every penny the customer spends on the 16GB model, they would be losing $8, now factor that $8 over tens of millions of units, that adds up fast. Looking at the other higher end models, Apple appears to make a small profit per device.
    
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post #87 of 200
its a feature of shedding skin to save weight
post #88 of 200

They get kickbacks from the carriers so they actually make a profit either way... most likely. Apple does VERY little to loose money. Hell, they HATE doing any kind of CS code for laptop repairs. 

 
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post #89 of 200
Just putting this out there: how is "because better materials would cost more" a valid defense of something billed as a premium product sold by a company for embarrassingly high profit margins? Apple is in this to make money, sure. But they are doing this by selling a product, and you don't (or shouldn't) screw over your customers by using an unsuitable material for what is supposed be a high quality piece of equipment.

I love how Apple is the modern Bose.
post #90 of 200
Quote:
Originally Posted by PostalTwinkie View Post

"Yall"? Well, I don't own a single Apple product and have a bit of disdain towards them. That now in the open, Apple has, for once, a completely valid response.


Here you are defending them over and over. thumb.gif
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