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[TR] AMD attempts to shape review content with staged release of info

post #1 of 80
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Quote:
At its heart, the basic arrangement that we have with the largest PC chip companies is simple. In exchange for early access to product samples and information, we agree to one constraint: timing.
[. . .]
You can imagine my shock, then, upon receiving an e-mail message last week that attempted to re-write those rules in a way that grants a measure of editorial control to a company whose product we're reviewing. What AMD is doing, in quasi-clever fashion, is attempting to shape the content of reviews by dictating a two-stage plan for the release of information. In doing so, they grant themselves a measure of editorial control over any publication that agrees to the plan.

In this case, the product in question is the desktop version of AMD's Trinity APUs. We received review samples of these products last week, with a product launch date set for early October. However, late last week, the following e-mail from Peter Amos, who works in AMD's New Product Review Program, hit our inbox:

We are allowing limited previews of the embargoed information to generate additional traffic for your site, and give you an opportunity to put additional emphasis on topics of interest to your readers. If you wish to post a preview article as a teaser for your main review, you may do so on September 27th, 2012 at 12:01AM EDT.
The topics which you are free to discuss in your preview articles starting September 27th, 2012 at 12:01AM EDT are any combination of:

- Gaming benchmarks (A10, A8)

- Speeds, feeds, cores, SIMDs and branding

- Experiential testing of applications vs Intel (A10 Virgo will be priced in the range of the i3 2120 or i3 3220)

- Power testing


source


Seems AMD wanted tech sites to write previews with just gaming benchmarks, and hold other things like overclocking and non-gaming benchmarks until launch.
Edited by erunion - 9/28/12 at 2:33am
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post #2 of 80
I'm interested in Cinebench 11.5 multithreaded.
Wanna see how it does against old intel q9400 & Phenoms in this bench. thinking.gif
post #3 of 80
Seems fair to me, everyone wins, consumers get to see stuff early, websites get extra traffic, AMD gets more publicity.
post #4 of 80
Tbh, i dont see anything wrong with this, and its not the first time ive seen it in the industry.. a preview is a preview, an NDA is an NDA... its a decent marketing strategy, sure, but nothing wicked.. it just generates some bling for a usually disregarded part of computing performance that doesnt usually get much attention on a standard review.. in short, a way to show their strengths in more detail..

What i DO find puzzling is the twist this particular editor is trying to give this news, as if they were shadily trying to trick you out of your money with this.. when the product hasnt even launched yet..

Anyway, dont worry, in just a few days the cpu portion of the apu will be trounced and then everyone will make their conclusions..

I see this as a mass-oriented entry level gaming system, and a darn good solution.. targeted perhaps to people who would usually buy a console and a separate dirt cheap pc just for productivity purposes..
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post #5 of 80
It just means AMD wants more exposure. Instead of 1 review they want a preview creating a buzz and then a review for a 2nd buzz.
 
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post #6 of 80
Seems like pretty clever move by the AMD. After reading the source and AMD follow up statement I dont see what they are doing in THAT black colors as they are not demanding to see the previews before they are released as far as I understood. What they are doing is allowing sites to publish data in the areas where they are strong while withholding data in the areas where they will not do as good (presumably). As long as the site doing the preview is upfront clear about what information they can and what they can not publish its not that huge deal and once the ban lifts from the remainder of the data the good sites can add into the same previews additional section with the CPU benches and overcloking.
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post #7 of 80
Sounds fair. They aren't choosing benchmarks for review to tilt the scales in their favor, or otherwise attempting to mislead customers, as.. certain other rivals have been caught doing.
And that's coming from a person who's usually quick to break out the"that's evil" card.
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post #8 of 80
These guys at TechReport whining like small children, biggrin.gif and seem to have forgotten the past and the same Intel practices.Simply amazing how many people are impatient, is it so bad to wait a few days and then looked at Trinity APU complete CPU tests.Anyway we have a Trinity APU CPU tests from TomsHardware(not Fake), ok they are not very extensive but it is quite enough to see the approximate Trinity APU CPU performance. wink.gif

http://www.overclock.net/t/1310297/anandtech-amd-a10-5800k-a8-5600k-review-trinity-on-the-desktop-part-1/80#post_18249863

http://www.tomshardware.com/reviews/a10-5800k-a8-5600k-trinity-apu,3241.html
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post #9 of 80
Reposting my thoughts from the other thread:
Quote:
Originally Posted by Homeles 
See, I'm a bit torn.

On one hand, if you only care about gaming performance, you're only going to look at gaming benchmarks. For those people, it wouldn't matter if the CPU results were included. For those that care about both, they'll probably wait for the second batch. The third group, the one that's looking at strictly CPU performance — they aren't going to get anything out of these previews. Now, for those in the last two groups that are completely ignorant of computer hardware and think that if it's fast in games, it's fast in everything — I'm not sure if I should feel sorry for them. They're an extremely small minority. Seriously, who browses a review site without having some understanding that GPUs and CPUs are different? It takes an interest in computers in the first place to end up on a hardware review site.

If you don't take the time to understand how your computer works, then you get what's coming to you. If you get $500 quote for an oil change and go for it... it's your fault for not knowing that an oil change doesn't cost remotely near that.

I repair computers at my university for a living, and honestly, you pay a premium for being ignorant/not figuring out how to fix things on your own. It's just how the world works. We charge $80 for a virus removal for instance — it's a god damn piece of cake, albeit time consuming. We're actually cheaper than our competitors. But dammit, if you're the kind of person that thinks your computer is just there for that "little blue e" so that you can go on facebook and use google, you deserve to be charged that rate. Every damn penny of it.

Don't know how to cook? Then you get to pay extra for frozen food and eating out. Don't know how to change a tire? You get to pay for someone to do it for you. Don't know the difference between a GPU and CPU? Well then you get what's coming to you.

Yes, this is shady of AMD. They are not the saint-like company that everyone thinks they are. I do hold them in higher regard than other businesses because of their support for open source, but at the end of the day, they are still there to take your dollars.

I'm glad that Scott Wasson over at The Tech Report made a big stink about it, but I do think that the issue is being over-dramatized. I think that AMD will have gotten the message — that this isn't right — but the review sites that chose to AMD up on their offer are not even remotely at fault. From what I've seen, they all make it quite clear that this is only half of the equation. If you don't bother to do anything but look at charts and fail to grasp the most basic details of computing, then you deserve to be screwed.

AMD has tried this before, and they were shot down in the past by AnandTech. I do feel the circumstances are completely different this time around, and the reviewer's voices are all very clear. If you don't bother reading what a review actually says about the product, it's your fault. Unlike AMD's "Tahoe" garbage, they are not trying to taint the reviewer's perspective of the product. The vast, vast majority of users that read these reviews won't be fooled either. For those that are, well, I've already covered my feelings on that.
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post #10 of 80
Yep seems pretty fair.

Similar to an NDA they are telling you the terms right up front, if you don't want to deal with those conditions then wait.
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