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Hello. I am currently using Sony Vegas Pro 10.0e and I am trying to find out how to make a particular text transition/effect for my video. The effect I am going for is basically a piece of text that starts off as a flash that stretches outwards which then reveals the text. You can see what I mean in this video(skip to 2.50 to see the 'Are You Ready?' effect):

I have no idea where to start with this one. I have searched all morning trying to find a tutorial on this effect and I am stumped so any help would be greatly appreciated. Even a name of this type of effect would be incredibly helpful.

Thanks

J