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[Reuters] Microsoft CEO sees company becoming more like Apple

post #1 of 136
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Source: http://www.reuters.com/article/2012/10/10/us-microsoft-ceo-idUSBRE8981GF20121010
Quote:
Microsoft Corp Chief Executive Steve Ballmer has signaled a new direction for the world's largest software company, pointing to hardware and online services as its future, taking a page from long-time rival Apple Inc.

I must say that I found this approach a bit surprising to me as traditionally MS main strength has been that you can find it on all kind of devices. In my opinion switching into hardware manufacturing business in their traditional PC segment might be quite a gamble as it could seriously piss off their hardware partners while at the same time posing a temptation to introduce some features on the software side which will work only on the MS branded hardware further alienating the hardware partners. If the hardware partners are pushed into the corner then they will fight back and it might not end up all that pretty for the MS if, say, DELL and HP will start pushing their custom Linux distros with their OEM machines.
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post #2 of 136
Saw this coming with Windows 8 and the new Microsoft tablet. Not surprising in the least.
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post #3 of 136
And MS have finally admitted what the app store is for: total control over the OS and software.
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post #4 of 136
Wasn't Ballmer going to be replaced soon?

Better yet;

Can we replace him soon?
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post #5 of 136
And this is supposed to be a good thing?
We only need one apple!
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post #6 of 136
Oh boy...So it maybe true after all. All those ominous signs could lead to windows into a closed environment. Not what I wanted to hear from a man who has been with the company for so long. I personally think they are little late in trying to "compete" with apple in the phone and tablet market.
post #7 of 136
I always wanted a Google Desktop OS, anyway.
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post #8 of 136
Quote:
Originally Posted by Carniflex View Post

Source: http://www.reuters.com/article/2012/10/10/us-microsoft-ceo-idUSBRE8981GF20121010
I must say that I found this approach a bit surprising to me as traditionally MS main strength has been that you can find it on all kind of devices. In my opinion switching into hardware manufacturing business in their traditional PC segment might be quite a gamble as it could seriously piss off their hardware partners while at the same time posing a temptation to introduce some features on the software side which will work only on the MS branded hardware further alienating the hardware partners. If the hardware partners are pushed into the corner then they will fight back and it might not end up all that pretty for the MS if, say, DELL and HP will start pushing their custom Linux distros with their OEM machines.

Except Microsoft has been making hardware for nearly two decades now, and very good hardware at that. I don't see how this admission changes things that much. Also, I don't ever see Linux making any significant ground over Windows because of this. The most friendly version of Linux(Ubuntu) had it's chance to take over everyday computing and it failed in that regard. OSX is the only non-Windows OS gaining marketshare, slowly.

OEMs will suck it up and make more competitive hardware because they have no choice. Gone are the days were OEMs would race to the bottom just to maximize profit margins. Now that Microsoft is getting more into the hardware game, consumers will always trust first party hardware that ships with first party software.
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post #9 of 136
Quote:
Originally Posted by 5entinel View Post

Oh boy...So it maybe true after all. All those ominous signs could lead to windows into a closed environment. Not what I wanted to hear from a man who has been with the company for so long. I personally think they are little late in trying to "compete" with apple in the phone and tablet market.

I remember posting some news in relation to this months ago, some people were very rude and said it was paranoia and stupidity to even consider such a thing. rolleyes.gif
post #10 of 136
Quote:
Originally Posted by Newbie2009 View Post

Quote:
Originally Posted by 5entinel View Post

Oh boy...So it maybe true after all. All those ominous signs could lead to windows into a closed environment. Not what I wanted to hear from a man who has been with the company for so long. I personally think they are little late in trying to "compete" with apple in the phone and tablet market.

I remember posting some news in relation to this months ago, some people were very rude and said it was paranoia and stupidity to even consider such a thing. rolleyes.gif


Both side of the argument were valid.However, some people were jumping the gun without having tangible proof. This however, is the first ominous sign that microsoft is changing it's direction.
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