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[Anand, TH] AMD Q3 2012 Earnings: $157M Loss; 15% of Workforce To Be Cut - Page 19

post #181 of 195
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Quote:
Originally Posted by un-midas touch View Post

applaud.gif

Why, thanks! thumb.gif
 
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post #182 of 195
@tpi2007

You pretty much said what I've been screaming for months - but no one wants to hear it. Some people actually have an "AMD can do no wrong" mentality. I've owned literally every desktop series they've released since the K6-2 and I currently own a Phenom II X4 & X6. I'm a long-term supporter of AMD but you can't deny the truth.

Personally I feel AMD got caught up in the hype of meaningless accomplishments. They were the first 1ghz CPU, they were the first 64bit desktop CPU, and they wanted to be the first "true quad core" at any cost. The Q6600 literalyl mopped the floor with them and did it with better power consumption - it was an embarrassment. I remember when Phenom got released... I read the spec and said "why so little cache?" There was absolutely nothing good about that chip at all - and this is before the TLB errata bug.

I've also stated your same views about tweaking Phenom II in previous posts but I always get jumped about it being a dead-end architecture. Well guess what? It's now 2 generations later and their flagship CPU's still lose to my X6 in benchmarking - despite having 2 more cores and a higher base clock. The only place they succeed are in synthetic benchmarks that utilize more cores or the newer instruction sets. The problem is most real-world applications won't utilize the features that make them successful in synthetic benchmarks. By the time the new optimizations and instructions get written into programs we'll be 3 generations past Thuban - something I tried to tell people last year. Once again AMD was early to market with something no one actually needs yet.
    
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post #183 of 195
Quote:
Personally I feel AMD got caught up in the hype of meaningless accomplishments. They were the first 1ghz CPU, they were the first 64bit desktop CPU, and they wanted to be the first "true quad core" at any cost.

Evidence:
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post #184 of 195
After reading tpi2007's posts, I am surprised he knows all this. It sounded very logical and a smart thing to do. Sort of like play safe but take a small risk at the same time? Great post man. thumb.gif
post #185 of 195
We also know that AMD made a bet on HSA with Bulldozer-based architecture more than 3 years ago, and that they had planned to stop development of the Stars cores. Being in development for such a long time, should they have scrapped it and tried to scramble back on the Phenom II architecture and try to make it work with the HSA computing plans?

Maybe betting on HSA in the beginning wasn't a good plan for them at all, we'll see how it pans out.
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post #186 of 195
I think TPI and Joe have just made this a very interesting thread.

Almost as interesting to me as the hardware development drama is the reaction it causes in the fan community.
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post #187 of 195
Rereading, AMD's tick-tock strategy seems to involve hanging from the pendulum.
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post #188 of 195
Quote:
Originally Posted by The-Beast View Post

Not going to lie, none of that plan sounds good to me. They've been woeful in the server market, the best they've accomplished is selling designs in the console segment, and they don't have the process tech/right architecture to compete in the ultramobile segment.

Intel and AMD should not complete in the ultramobile segment. There is simply no profit in it. In order to complete with most arm chips, they would have to be produced in china at nearly slave labor with a huge environmental impact. If you don't do that, you only make pennies producing them.
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post #189 of 195
AMD desperately needs the equivalent of an i5 2500k -- A cost-effective, overclockable chip that can punch way above its weight.

Sigh.
post #190 of 195
Would the average consumer care about it being as fast as a i5-2500k, let alone even know? Most consumer won't be comparing benchmarks, they will go by which one has more MHz because "more is better". It all comes down to marketing that decides what the average consumer will buy which is probably 99% of the market. AMD needs better marketing to push their chips to the average consumer. I'm sure OEMs know more about the chips' benchmarks when building desktops. Are consumers really that informed when buying a computer that they will compare benchmarks for prebuilt systems sitting on a shelf at BestBuy?

We can sit here and compare benchmarks all night but that's NOT the real reason why AMD has a lower market share, at least to 99% of the population.
Edited by aweir - 10/22/12 at 7:14pm
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