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[Wired] Will AMD Pull an ARM Chip Out of Its Hat?

post #1 of 32
Thread Starter 
http://www.wired.com/wiredenterprise/2012/10/arm_amd_servers/
Quote:
xt Monday, the day before ARM’s annual developer conference kicks off in Santa Clara, California, AMD is gathering CEO Rory Read and an unnamed “special guest” together to talk about something it calls its “ambidextrous strategy.”

...probably.
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post #2 of 32
took em long enough really.
post #3 of 32
I'm hoping that they really delve into ARM and make new mobile APU's for the tablet market. Currently the demand for powerful graphics processing on tablets and mobile devices isn't really there however if PC games can make their way onto ARM systems then the benefits would be huge.

HSA is another huge thing going for this that would streamline the system and all it's applications.
post #4 of 32
Quote:
Originally Posted by IvantheDugtrio View Post

I'm hoping that they really delve into ARM and make new mobile APU's for the tablet market. Currently the demand for powerful graphics processing on tablets and mobile devices isn't really there however if PC games can make their way onto ARM systems then the benefits would be huge.
HSA is another huge thing going for this that would streamline the system and all it's applications.

This is not a correct statement. Graphics performance and low power usage is extremely important. It isn't just about games, either.
post #5 of 32
Crossing my fingers for AMD to recover over the next year. I chanced and invested $100 in shares (not a big deal) in confidence that they would. Since they can't grab market share away from ARM, they might as well use ARM's market share to their advantage.
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post #6 of 32
Arm want in on desktop,and want in on mobile,take a wild guess.
post #7 of 32
Quote:
Originally Posted by drbaltazar View Post

Arm want in on desktop, AMD want in on mobile,take a wild guess.
thumb.gif


Well they have to do some to continue to be completive, i'm not much of a fan boy but we really need to have some competition in the market for both the ends, mainly high but HSA is shaping up to be a bit of akiller...
post #8 of 32
For their sake, I really hope so.
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post #9 of 32
Meh, servers... I'd love to see AMD mobile chips using a customized ARM-based design... I wonder how well they'd compete with Qualcomm, especially considering they sold ATI's mobile graphics IP to them a few years back tongue.gif
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post #10 of 32
Huge arrays of tiny, ultra cheap, slow ARM processors have been in the news for years but nothing has come out of it. I read that Microsoft had a research lab centered around this but nothing came of it.

Multi Processor servers are very focused on memory interfaces, latency for communication between chips, etc. I'm guessing that all of these important statistics would be very very poor with a huge array of weak chips, unless you're willing to implement expensive supercomputer interconnects (which obviously defeats the purpose). It just sounds like a pipe dream from PR people and reporters who don't understand what actually drives server performance.

That said, I'm sure there are some cases where this setup would work. Maybe search is one of these areas, but you can bet that if Google could save 90% of their power costs by using ARM, they would have spearheaded this process long ago. They are, after all, one of the first companies to use massive amounts of distributed consumer level x86 hardware for their datacenters.

edit: as for AMD making an actual ARM chip like NVIDIA did, I sort of doubt it simply because of the massive layoffs. Also, ARM chips are extremely low margin due to them being licensed designs. 90% of the work is in getting design wins, which is something that companies like Qualcomm, TI, etc are geared for (aka companies that have a vast array of commodity level chips), not companies like AMD and Intel. Making an ARM chip is much more like making an Audio DSP than making an x86 CPU. You have to sweet talk customers, and work with them every step of the way in the actual design of the chip, because the chip is designed for specific products (quite unlike x86). This is why NVIDIA has had such a tough time with Tegra, because they aren't good at this side of the business (which is actually the main job in a project like this). "Sorry, your chip uses .05 mw too much, or the package is too big, or too rectangular, or doesn't work with x,y,z" That's mobile chip design in a nutshell.
Edited by mechtech - 10/24/12 at 2:15pm
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