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[Wired] Will AMD Pull an ARM Chip Out of Its Hat? - Page 2

post #11 of 32
10/24/12 at 9:12pm
Quote:
Originally Posted by mechtech View Post

This is why NVIDIA has had such a tough time with Tegra, because they aren't good at this side of the business (which is actually the main job in a project like this). "Sorry, your chip uses .05 mw too much, or the package is too big, or too rectangular, or doesn't work with x,y,z" That's mobile chip design in a nutshell.

When exactly did Nvidia have a tough time with Tegra? It seems to me that tablet makers can't get enough Tegra. I'm pretty sure it's the most popular chip among the high end tablets. And they keep demanding more, aren't they already on Tegra 3?

I can't speak for how much profit AMD would make if they started producing ARM chips. But I'm sure they could do a darn good job of it. What ARM lacks is a true leader in hardware production. Many have tried, and at best have enjoyed only temporary success. AMD has the know-how and the production capacity to succeed where others have failed at becoming the "go-to" ARM chip manufacturer.
Android and WindowsRT should produce more than enough demand for high end ARM chips, not even mentioning the server market.
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post #12 of 32
10/24/12 at 9:21pm
AMD needs to give us a HD7970 in our phones! biggrin.gif
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post #13 of 32
10/24/12 at 9:24pm
Quote:
Originally Posted by Capt View Post

AMD needs to give us a HD7970 in our phones! biggrin.gif
You'll get one... in 10 years...
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post #14 of 32
10/24/12 at 9:31pm
Quote:
Originally Posted by mechtech View Post

Huge arrays of tiny, ultra cheap, slow ARM processors have been in the news for years but nothing has come out of it. I read that Microsoft had a research lab centered around this but nothing came of it.
Multi Processor servers are very focused on memory interfaces, latency for communication between chips, etc. I'm guessing that all of these important statistics would be very very poor with a huge array of weak chips, unless you're willing to implement expensive supercomputer interconnects (which obviously defeats the purpose). It just sounds like a pipe dream from PR people and reporters who don't understand what actually drives server performance.
That said, I'm sure there are some cases where this setup would work. Maybe search is one of these areas, but you can bet that if Google could save 90% of their power costs by using ARM, they would have spearheaded this process long ago. They are, after all, one of the first companies to use massive amounts of distributed consumer level x86 hardware for their datacenters.


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post #15 of 32
10/24/12 at 9:44pm
Quote:
Originally Posted by wedge View Post

When exactly did Nvidia have a tough time with Tegra? It seems to me that tablet makers can't get enough Tegra. I'm pretty sure it's the most popular chip among the high end tablets. And they keep demanding more, aren't they already on Tegra 3?
I can't speak for how much profit AMD would make if they started producing ARM chips. But I'm sure they could do a darn good job of it. What ARM lacks is a true leader in hardware production. Many have tried, and at best have enjoyed only temporary success. AMD has the know-how and the production capacity to succeed where others have failed at becoming the "go-to" ARM chip manufacturer.
Android and WindowsRT should produce more than enough demand for high end ARM chips, not even mentioning the server market.


The Qualcomm Snapdragon is the highest performing ARM processor currently core for core that is the reason why they are in almost all the latest android phones and now that Eric Dremers works at Qualcomm expect the GPU in those to improve even more.

Quad Core versions of it are coming late Q4 2012 or early Q1 2013 so it can compete in the tablet market and for all the derps who think a quad core is important currently in a smartphone.
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post #16 of 32
10/24/12 at 10:16pm
Given that demand for ARM chips is still growing rapidly and there aren't any 8,000lb gorillas to deal with, moving into that market can only be a good thing for AMD.
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post #17 of 32
10/24/12 at 10:25pm
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Quote:
Originally Posted by xoleras View Post

This is not a correct statement. Graphics performance and low power usage is extremely important. It isn't just about games, either.

How so? What kind of mobile apps for Android/iOS are graphics intensive such that they would benefit from powerful GPU's like the ones in Trinity? If anything a quick CPU is most important to keep the OS from stuttering while have numerous apps running in the background (along with quick ram).
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post #18 of 32
10/24/12 at 10:38pm
I hope they truly look at the whole business before jumping into ARM. There is very little profit margin off ARM chips. They will have to face Samsung, Nvidia, and others in a very tight slug fest for rock bottom prices. Right now, AMD will have to build their chips in china to turn profit. They will also have to wedge into a shrinking market place in which has a high churn rate. Just look at samsung, it dropped apple because apple demand the price to be too low.

AMD is showing up to the conference to talk about their hybrid chips. 4 cores. 2 cores being arm, 2 cores being x86. Then let anything run on it. They could turn money off that.
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post #19 of 32
10/24/12 at 10:39pm
Quote:
Originally Posted by ILoveHighDPI View Post

Given that demand for ARM chips is still growing rapidly and there aren't any 8,000lb gorillas to deal with, moving into that market can only be a good thing for AMD.

Samsung is not a 8,000 pound gorilla?
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post #20 of 32
10/24/12 at 10:59pm
Well - I would not say that AMD putting out a purepreed ARM compatible chip is impossibility. Considering that they are already considering adding some ARM cores into their x86 chips for "security tasks". Product diversification, for example, might be one of the motivations - you dont want to keep all your eggs in a single basket and all that. Granted, it's probably a bit hard to compete with Chinese in this regard, considering, for example these A10 "1.5 GHz" chips (a 1 GHz ARM core + MALI 400 at 500 MHz for gfx actually) which can be had as low as 7$ a piece. I just ordered a PC with one for 30 euros yesterday (A10 cpu/ mali 400 gpu, hdmi, couple of usb ports, 1 GB of DDR3, can run Ubuntu 12.04, consumes about ~6.. 12 W) - should make a pretty nice torrent client with an external 1 TB USB hard drive I have. That "PC" would buy itself back in power savings alone in a bit less than a year when compared to leaving my rig on overnight. In EU electricity can be pretty expensive with all these green energy subsidies.
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