Originally Posted by formula m
It seems like your upset, because You don't like the market Microsoft targeted. Everyone knows Android is for mingers and there is no need for Microsoft to go after that market, so they created one of their own. Uno..(?), a productivity tablet, that is actually used for something other than games & entertainment... but can also do games & entertainment..?
Just out of curiosity who is the target market?Businesses
1. Corporations - I don't see many large companies purchasing the Surface RT due to lack of backwards compatibility with current software licences. In order to make it more appealing the vendors of said software would have to go back and recompile the existing software for ARM instruction sets or develop a whole new application on the ARM instruction set. I can't imagine doing a whole lot on a 10" screen for hours on end 5 days a week would be very good either. So this leads me to believe that it would be used as a supplement to a laptop or desktop. The problem I see there is with the current economy many companies are tightening their belts and just sucking it in. I have heard many stories of people having to wait an extra year or two before getting an upgrade to their work laptop or they are getting a "newer" model, but one that has been in inventory for the last 2 to 3 years. I think the Surface Pro will be more widely adopted by corporations than the Surface RT, but will be hindered by companies budgets and the 10" screen.
2. Corporate Business Men/Women - I don't see the Surface RT being marketed towards them, since more than likely they will be using the laptop that is provided by their company (goes back up to 1).
3. Small Business Owner - I think Surface RT makes a lot of sense here. I think the productivity apps will be a winner and hopefully integration with Microsoft Servers will be good. The 10" screen is a bit of a double edge sword. Sure it will be helpful for some people, but once again I can't imagine someone using it for extended periods of time (5+ hours). I think things that might hold it back here are the number of apps and price. I don't know the variety of apps on the Microsoft Store, but you are going to need a wide variety of them to appeal to all sorts of small business owners. At $500 the price is a bit steep for some people to get a mobile computer when you can get a decent computer with more functionality other than mobility for less.Consumers
1. People without a Tablet - This area is where I see the biggest growth for the Surface RT. If they can convince people that they have the superior product they could get a foot hold for future releases. Productivity is the start, but they really need an explosion in their app store to push them over the edge. I think people in grade school through college should be where they are focusing because this is where the productivity and touch screen can shine. You don't need a large screen to write papers or charts/graphs and the touch screen just lends itself to educational applications. Problem is I think they positioned themselves poorly with the price. I know I would never give a $500 device to someone under 4th grade without adult supervision. They also need to diversify their app store and increase the number of apps in it.
2. People with a Tablet - It is going to be hard to convince people to switch. They have already invested between $200 and $800 for a device already and probably bought a number of apps. I don't see a large number of people switching ecosystems on a regular basis. So Microsoft needs to show their ecosystem as a whole is superior to Apple's and Android's. They also need to entice people to switch. I still think a great way would be to give people who trade in a competitor's device or show receipts for apps bought on another platform a a discount on apps or device would go a long way into getting people who are unhappy with their current device to switch.Others
1. Schools - This is another great place I can see the Surface RT doing well. You don't need a huge screen to write a term paper and the touch screen is great for educational applications. The big caveat is that this costs as much as a decent desktop or laptop which can run more currently available applications. Mobility also has a small problem is the high schools since it would probably be an item that someone would want to steal.
2. Developers - The Surface RT is great for showing that Microsoft is serious about getting into the mobile market. The hardware is good and the software is good (again haven't seen it in person). so there is a lot of potential to get developers on board. The big issue I see is that apps that run on the Surface RT aren't going to run on Surface Pro or Windows 8. Therefore as a developer I would have to double my time and cost to make apps for both platforms to maximize profits.
I see this as a big chance for Microsoft and it is a great step in the right direction, but they have to have a great game plan moving forward. They need to woo developers into their ecosystem as well as people with and without tablets. For developers they need a way to quickly and efficiently build applications for all levels of the Windows OS without adding time and cost for developers. For people without tablets they need to show that their platform is far superior, for the price, to the other platforms and not just touting productivity, because the other platforms have a huge head start. For people with tablets they need to once again show they have a superior platform as well as give people an incentive to switch. If they don't I can't see them getting the foot hold they desperately need in the market dominated by Apple and Android is catching up to. What they can't do is sit on their haunches and expect people to go out and buy one like Apple did when the idea of a tablet was "new" (yes I know that tablets have been around for a long time). I am not saying they are currently doing this, but they seemed to do it with Windows Mobile in the past.
Again this is just my
. I probably missed something so feel free to add.
Here is another example of Microsoft heading in the right direction, they just need to expand it to tablets as well:
Windows Phone 8 is out, the tools are available, and devices are about to be released—it’s time to get coding. As an added incentive, for the next 8 days individual developers can register for a Dev Center account for just $8 (a 92 percent savings). Please note because this is a very limited time offer. You’ll be charged $99 USD or equivalent in your local currency, and we’ll refund the difference in the next 30 to 45 days. Watch for more details on Dev Center soon.