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[Engadget] Apple executive shakeup: Scott Forstall and John Browett are leaving the company

post #1 of 34
Thread Starter 
Quote:
Huge news out of Apple today, as the company's senior vice president of iOS software, Scott Forstall, will leave the company next year after putting in some 15 years. Furthermore, John Browett -- head of Apple retail -- is also on his way out. The memo was delivered late today, on a day that is littered with other news that the company may hope will bury the bulk of it. It's practically a given that Forstall is taking the brunt of the impact from its decision to forge ahead with an obviously subpar Maps application, all while trumpeting it as one of the pillars of iOS 6.

As the shakeup unfolds, Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi will add more responsibilities to their roles. In other words, Tim Cook isn't about to usher in new help who may thwart the company's efforts to continue at its breakneck pace. Curiously, Mansfield will be heaping more on his own plate just months after he had originally planned to retire. As for Ive? He'll be responsible for providing "leadership and direction for Human Interface (HI) across the company in addition to his role as the leader of Industrial Design." Eddy Cue will be gifted burdened with Siri and Maps, while also keeping an eye on the iTunes Store, the App Store, the iBookstore and iCloud.

Source

Let's have a civil discussion about this. Please leave any trolling comments at the door.
Edited by lordikon - 10/29/12 at 2:38pm
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post #2 of 34
Hmm, well that's not good.
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post #3 of 34
Thread Starter 
Quote:
Originally Posted by ImmortalKenny View Post

Hmm, well that's not good.

I'm guessing that some of the execs weren't happy about how the iPhone 5 and iOS 6 launches went and are shaking things up. They may also be frustrated with a lack of anything that has been a real game-changer in a couple of years now. The company is still doing really well, but they've lacked anything really exciting for a little while now IMO.
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post #4 of 34
Breakneck pace? So just barely keeping up with your competition in the mobile market is now considered breakneck? Does that mean Samsung and HTC are at decapitation pace?
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post #5 of 34
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Originally Posted by tippy25 View Post

Breakneck pace? So just barely keeping up with your competition in the mobile market is now considered breakneck? Does that mean Samsung and HTC are at decapitation pace?

They released a new iPod Touch, iPod Nano, iPod Shuffle, iPhone, iMac, 2 MacBook Pros, iPad, iPad Mini, Apple Maps, and a lot more, in the last few months. Breakneck pace isn't just referring to the iPhone product alone. Samsung has many other products too, but I'm guessing they're a larger company so they have more bandwidth.
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post #6 of 34
Pull investments out of Apple
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post #7 of 34
Thread Starter 
Quote:
Originally Posted by geoxile View Post

Pull investments out of Apple

Their stock has fallen $100 in the last month, down to $600 from $700. I wonder if this will cause it to fall further. Possibly not a coincidence that they announced this while the stock market was closed.
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post #8 of 34
Obviously they need some strong leadership decisions right now. If nobody else leaves, good, but more continued leadership change will hurt the company... Steve Job definitely had a crop of very intelligent people.

Sounds a lot like what happened at HP... and AOL... and Yahoo.
post #9 of 34
Jumping ship before it sinks. Despite my disdain of Apple, I KNOW they've been very successful. The company is simply not the same after Jobs passed and I think its executives are realizing it. From absolutely opposing releasing iPads and iPods in all different sizes, now we get an iPad mini. Really? I really doubt iPad owners are going to switch down to an iPad mini; just as I doubt anyone that wants an iPad wants a mini over a full-sized iPad. Of course the price will always be a factor which is what the goal is: sell it to those that can't afford a full-sized iPad.
Edited by Stealth Pyros - 10/29/12 at 4:37pm
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post #10 of 34
Very interested in how this pans out. Hopefully, we will see more innovation over at Apple. So glad they didn't lose Jony Ives! Too bad they didn't bring anyone new in to the management team though, I do feel they need a few new execs...
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