[NZXT] NZXT Launches the Kraken X40 and X60 280mm AIO CPU Coolers - Page 3

Why, NZXT? Why?

I don't wanna upgrade my AIO

Pricing? I couldn't find any...

I have been wanting to upgrade my H60, now its time to do so. I just need to see which is better these or the CM Eisberg.

http://www.overclock.net/t/1321839/nzxt-nzxt-launches-the-kraken-x40-and-x60-280mm-aio-cpu-coolers/0_20#post_18490004

Already mentioned on the first page of this thread.

$99.99 - X40
$139.99 - X60

And since the hardware rep is watching this thread.... answer me this. Why - on gods green earth - would you make this so expensive. All of the companies who are making these things seem to be forgetting that water cooling is a heck of a lot easier now than it used to be, and that they have to compete against the XSPC water cooling kits. I mean the xspc 360mm kit is 165 and you would have more compatibility with cases (since more cases have space for a 360mm rad than a 280mm one), and it actually comes with decent fans, block, tubing, radiator and fittings. Also keep in mind that these coolers aren't as quiet as even your own air coolers, they certainly aren't as cheap as your own air coolers, and it probably won't offer that much performance gain over the H100 considering it would be about 40 dollars more expensive.

What goes through your guys (NZXT, corsair, and even cooler master) when you price these things . If the x60 were 100 bucks and the x40 were 75, I think you would have crushed the AIO market. Why would you give up on that type of aggressive business just to turn around and make people SERIOUSLY consider full water cooling?

All I wanted to know is why wasn't the thread title "Release the Kraken...."

I could go for a 280 AIO cooler, would be nice for people with an FT02.

For those asking about the H100, there's no reason it shouldn't beat it. It's the same rad thickness, but more surface area. I'm more curious of how it compares to the Thermaltake Water 2.0 Extreme.

Hopefully it will fit in my Arc Midi, but just looking at the combined 52mm fan and rad thickness and the clearance at the top of the case, I'm doubtful.

Hello Tjj226 Angel,

I am the product manager in charge of the Kraken Series. I will try, to the best of my abilities, to explain our pricing. Simply put there are about 4 companies between production and the store shelf. Each time the product moves from company to company a small amount of profit must be earned as well as shipping costs incurred in addition to this the vendor and the channel need to amortize marketing funds. The thought that we are simply gouging the price to make more profit simply isn't true. This is a new segment to us, it absolutely makes no sense to overcharge when we are the ones who need to prove our value.

Now you have specifically offered the XSPC water cooling kit up for comparison. It's a fantastic deal. Really it is. It includes everything you need for a great performance at a great price. There are two caveats though. The first being you do have to build it, it is not impervious to leaking, it cannot be easily removed, it is not compact, and it is not new user friendly. As much as we are all confident in our ability to install something like this, the large majority of the DIY market is still not willing to assemble a custom loop cooling system. The second caveat is their availability, channels (retailers) require a minimum percentage profit on all items, if you cannot meet that, they will not carry your product. From a quick search it looks like the 360 kit is available in FrozenCPU, PCPerformance, Xoxide, Overclockers, and their own site (the latter 2 are OOS). I am sure their profit margins on the kit are razor thin as the components sold independently add up to over $200 which is why you would be hard pressed ever to find it in Frys, Microcenter, Newegg, or NCIX.

Rarely can you compare two products from a cost perspective Apples to Apples in our industry, the factory ties and the channel connections vary too greatly. At the end of all of it we did our best to provide the lowest price possible with the features we have included.
Edited by Retell - 10/30/12 at 4:11pm